WIPO publishes Kraft Foods Group Brands patent for 'packaged food product'; patent was filed on Dec. 20, 2013

GENEVA , July 7, 2014 () – Publication No. WO/2014/105712 was published on July 3.

Title of the invention: "PACKAGED FOOD PRODUCT."

Applicants: KRAFT FOODS GROUP BRANDS LLC (US).

Inventors: Muluken Tilahun (US), Daniel Doucette (US), Daniel R. Feldmeier (US), Paris Alexander Edwards Lowitz (US) and Stacy Alycia Thomas Castro (US).

According to the abstract* posted by the World Intellectual Property Organization: "A packaged food product may incorporate an angled back card to improve stability by providing an enlarged footprint when the package is standing upright, i.e., vertically oriented. The angled back card can provide a wider base of support between the front of the product and the back card to improve the ability of the package to be self-supporting in an upright position, i.e., to stand up reliably on a shelf without leaning on other structures for external support. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items."

The patent was filed on Dec. 20, 2013 under Application No. PCT/US2013/076988.

*For further information, including images, charts and tables, please visit: http://www.wipo.int/patentscope/search/en/detail.jsf?docId=WO2014105712

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