Nestle USA, Keurig Green Mountain announce multi-year agreement to bring Nestle Coffee-Mate branded coffee with creamer to K-Cup packs for Keurig Brewing system; new product will be available online this fall, in stores in spring 2015
WATERBURY, Vermont and GLENDALE, California
July 1, 2014
– Keurig Green Mountain, Inc. and Nestlé USA Announce Partnership
Keurig Green Mountain, Inc., (Keurig) (GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, and Nestlé USA, a division of Nestlé, the world’s leading nutrition, health and wellness company, announce a multiyear agreement to bring NESTLÉ® COFFEE-MATE® branded coffee with creamer to K-Cup® packs for the Keurig® brewing system. Nestle® Coffee-mate® is the first brand to offer a 2 in 1 K-Cup® pack for hot coffee – combining roast and ground coffee with branded creamer.
The companies plan to launch the new Nestlé Coffee-mate® 2 in 1 K-Cup® packs in Original and French Vanilla flavors on Keurig.com in fall 2014 and in stores in spring 2015. A reinvention of the coffee routine, Nestlé Coffee-mate® 2 in 1 K-Cup® packs contain a special combination of coffee and creamer for an even more convenient way to create a rich, creamy, delicious cup of coffee. The Nestlé Coffee-mate® 2 in 1 K-Cup® packs will be available to grocery, mass and specialty retail channels throughout the United States, as well as at Keurig.com.
“We’re excited to welcome Coffee-mate into our ever expanding Keurig family of brands,” said John Whoriskey, President, U.S. Sales & Marketing of Keurig. “As a company, we’re dedicated to bringing new innovation and flavor combinations to our Keurig brewer users. With a beloved consumer brand like Coffee-mate in K-Cup® packs, we hope to make consumers’ coffee routines that much simpler while delivering the great taste they expect.”
Since it was introduced as the first non-dairy creamer in 1961, Nestlé® Coffee-mate has been transforming ordinary cups of coffee into rich, creamy, every-day delights for generations. Offering more than 20 flavors in both liquid and powder creamer options, Coffee-mate helps every coffee lover create their perfect cup of coffee. Soon, consumers will be able to enjoy that perfect cup with Coffee-mate like never before, with Keurig’s consistency and simplicity.
“Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate¹,” said Rob Case, President of the Nestlé Beverage Division, Nestlé USA. “We’re always looking at new, innovative ways to deliver convenience and enjoyment – by combining signature Coffee-mate creamer and roast & ground coffee into one single serve K-Cup® pack, Keurig consumers can have their perfect cup at the touch of a button.”
Keurig® brewers use innovative brewing technology to deliver a fresh-brewed, perfect single cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. The Keurig® single cup brewing system was recently recognized as the "Brand of the Year" in the single serve coffee maker category in the 2014 Harris Poll EquiTrend® Equity Study. For the third consecutive year, the Keurig® system has received the highest ranking in the coffee maker category based on consumers' perceptions of familiarity, quality, and purchase consideration, a selection of several qualifying elements evaluated.
¹ Nestle Coffee Consumption Diary Analysis, 2011 (27% of all coffee K-Cup® packs are creamed with Coffee-mate)
About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From the perfect cup of coffee with Nescafé® and Nestlé® Coffee-mate® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: Nestlé® Coffee-mate®, Nestlé® Toll House®, Nestlé® Nesquik®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, NESTLÉ® Juicy Juice®, Buitoni®, SKINNY COW®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, Wonka®, DIGIORNO®, TOMBSTONE® and CALIFORNIA PIZZA KITCHEN® frozen pizza. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.
About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain (Keurig) (GMCR), is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca.
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