NewPage launches new promotion that asks customers to shift how they usually think about premium coated paper, as its Sterling Premium sets new standard for brightness, surface consistency and on-press reliability 'for the money,' says company executive

Debra Garcia

MIAMISBURG, Ohio , June 30, 2014 (press release) – NewPage Corporation (NewPage) announced today the launch of a new Sterling® Premium comparison promotion as a part of its popular SHIFT campaign.

"With the launch of Sterling Premium, we asked our customers to "shift" how they have traditionally thought about premium coated paper," said Tanya Pipo, commercial product manager, premium sheets and C1S for NewPage. "Sterling Premium is an American-made, premium coated printing paper designed for agencies, brand marketers and printers who know quality and appreciate it when they see it. It sets a whole new standard for brightness, surface consistency and on-press reliability for the money."

"The new promotion showcases identical images printed on Sterling Premium alongside other known premium coated and uncoated brands in a head-to-head comparison," added Julie Davis, senior marketing communications manager for NewPage. "The comparison is a reminder of the direct impact the paper choice has on the final printed piece and the final budget. With Sterling Premium, the impact is powerful, and positive, on both. It's a gorgeous, smooth and brilliant premium paper without the premium price."

NewPage invites designers, brand managers and printers to take the test. Contact your local NewPage sales or merchant representative for an opportunity to see, touch and experience the head-to-head comparison first hand. Not sure who to contact? Please visit the Contact section of www.NewPageCorp.com.

Sterling Premium, and its digital counterparts Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo, carries three chain-of-custody certifications and contains 10 percent post-consumer recycled fiber. All NewPage products are made in the United States.

Sterling Premium. It shifts everything®. SHIFT your thinking and join the conversation on Facebook and Twitter. To learn more about Sterling Premium and NewPage, visit www.NewPageCorp.com.

About NewPage

NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2013. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.

The company's portfolio of paper products includes coated, supercalendered and specialty papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners. To learn more, visit www.NewPageCorp.com.

All copyrights, trademarks, tradenames and logos mentioned or used in this publication are the property of their respective owners.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.