Patakukkonen Rye Pie by Packlab Design Team wins Platinum A' Design Award; packaging allows product to be merchandised in five different ways depending on environments where product would be showcased, ensuring flexibility and visibility

COMO, Italy , June 30, 2014 (press release) – A' Design Award and Competition is pleased to announce that the project Patakukkonen Rye Pie by Packlab Design Team have won the Platinum A' Design Award in Packaging Design Competition.

About Patakukkonen Rye Pie

Packlab, the creative design team behind the winning design Patakukkonen Rye Pie said “Patakukkonen is a Finnish traditional oven baked kukko (pie) made from regional ingredients. The brand was inspired by the owners' grandmother's cooking, which in turn prompted us to incorporate snippets of the actual family history through authentic photographs. The packaging allows the product to be merchandised in 5 different ways, working around the challenge presented by the diverse environments where the product would be showcased and ensuring flexibility and visibility.” Learn more about this design at

The Platinum A' Design Award

The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that has carried out an exemplary level of excellence in design. Entries to the A' Design Award are peer reviewed and judged by a panel of three different jury panels composed of Academic, Professional and Focus Group Members based on predetermined evaluation criteria.

About A' Design Award and Competition

A' Design Award and Competition is worlds' most international design award with participation from over two hundred countries. A' Design Accolades aims to highlight excellent qualifications of best designs, design concepts and design oriented products in order to create a global awareness for good design. A' Design Awards are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more about the A' Design Competition at

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