Die Limo-brand lemonade by Flaechenbrand design team wins Platinum A' Design award in A' International Packaging Design Competition; bottle shows basics of a fruity lemonade in a modern way using semi-transparent labels
Elyse Blye
COMO, Italy
,
June 30, 2014
(press release)
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A' Design Award and Competition is pleased to announce that the work Die Limo von Granini by Flaechenbrand has been announced as a winner of the Platinum A' Design Award in Packaging Design Competition.
A' International Design Award and Competition is pleased to announce that the work Die Limo by Flaechenbrand design team won the prestigious Platinum A' Design Award in the A' International Packaging Design Competition.
About the Die Limo Lemonade Packaging
Friedrich Detering, team member of the awarded work Die Limo, says, “The key difference of this packaging is its simplicity and transparency. This new simple form was selected due to the adult target group. We decided to show the basics of a fruity lemonade in a modern way using semi-transparent labels. 'Die Limo' (i.e. the lemonade) is the first lemonade by Granini, thus we have named it 'Die Limo.' The design had to look very different from an ordinary lemonade packaging, and we believe this was achieved thanks to the new original bottle design and modern packaging.” To learn more visit: http://www.adesignaward.com/design.php?ID=30860.
Project Members for Die Limo von Granini
Die Limo von Granini was designed by Kai Geweniger, Friedrich Detering, Felix Seiffert, Holger Blockhaus, Mira Singh and Svenja Lonicer.
The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that has achieved an exemplary level of excellence in design. Entries to the A' Packaging Design Competition is judged by an expert jury panel composed of press members, academics and professional designers who peer review and anonymously evaluate the submissions based on strict guidelines and predetermined criteria. Laureates of the A' Design Award & Competition are given the "A' Design Prize" which includes a series of PR and publicity tools such as interview with designers to help promote the winners.
About A' Design Award and Competitions
A' Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products worldwide. A' Design Award and Competitions are organized and awarded annually in a wide range of creative design categories to reach a global, design-oriented audience. The ultimate aim of the competition is to promote good design practices and principles by featuring exemplary design works. To learn more visit: http://www.whatisadesignaward.com.
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