Boise Cascade Engineered Wood Products marketing program ranked first in believability, second in information value, by Builder Magazine readers who took part in message impact study by ad research firm Readex Research
June 24, 2014
– Boise Cascade Engineered Wood Products, a business unit of Boise Cascade Company headquartered in Boise, Idaho, recently placed first in believability and second in information value in a comprehensive Message Impact Study of March 2014 BUILDER Magazine readers, completed by Readex Research, a leading ad research firm since 1947. The Message Impact Study was sponsored by BUILDER Magazine to help advertisers communicate more effectively with readers, thus enhancing the return on their advertising investment. Boise Cascade’s ad was well above average in all three measures of success – Attention-getting value, informational value and believability, the three measured attributes. Actual BUILDER Magazine readers were the judges.
This award for Boise Cascade Engineered Wood Products comes on the heels of also winning the top 2013 award for dealer-targeted advertising campaigns in the prestigious “Brand Builder” awards sponsored by Hanley Wood Media, Inc., America’s premier media, event, information and strategic marketing services company serving the building industry. Awards were divided into 13 main categories, which included Boise Cascade’s “Best Dealer Program” award, plus 11 print and digital sub-categories. The competition was judged by a 3rd-party judging panel of marketing experts from across the U.S.
Boise Cascade’s marketing program includes print and digital marketing targeted to dealers and homebuilders communicating the four pillars of Boise Cascade’s innovative “Value Proposition” program:
1) Complete product line; 2) Dependable nationwide distribution; 3) Effective tools and guidance; and 4) Being easy to do business with, which have helped Boise Cascade win market share in challenging times.
Boise Cascade Engineered Wood Products markets an integrated system of products and tools to make home building simpler, faster and more profitable for homebuilders. The products are consistently sized and stronger than dimension lumber, so less may be needed. Modern Boise Cascade software tools help design better homes, improve resource utilization, eliminate most waste and save builders time and money.
About Boise Cascade
Boise Cascade Company, headquartered in Boise, Idaho, manufactures engineered wood products, plywood, lumber and particleboard and distributes a broad line of building materials, including wood products manufactured by the Company. For more information about Boise Cascade Company, visit www.bc.com.
© 2014 Boise Cascade Wood Products, L.L.C. BOISE CASCADE and the TREE-IN-A-CIRCLE symbol are trademarks of Boise Cascade Company or its affiliates.