Meredith to launch Parents Latina English-language magazine on parenting and culture for US Hispanic millennial mothers, saying the growing demographic increasingly favors English language, as nine out of 10 surveyed found magazine appealing
June 24, 2014
– Will serve growing population of English-speaking U.S. Hispanic millennial moms
Meredith Corporation (NYSE:MDP; www.meredith.com) announced today it will launch Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers, one of the fastest-growing demographics in the United States.
Parents Latina Magazine Cover
"We believe Parents Latina will have tremendous appeal to the growing market of second-generation Hispanic moms who crave cultural relevance in their media but prefer to consume it in English," says Carey Witmer, President, Meredith Parents Network. According to census data, currently one out of four children born in the United States is Hispanic, and that is expected to grow to one out of three by 2030.
"Our research shows that nine out of 10 second-generation Hispanic moms find the concept of Parents Latina appealing to them, and reflected their cultural values and heritage," says Dana Points, Content Director, Meredith Parents Network.
Parents Latina will have a guaranteed ratebase of 700,000 and will be published four times a year. Parents Latina will debut in Spring 2015 and will complement Meredith's existing Spanish-language brand, Ser Padres.
"Today, Meredith serves more than six million Hispanic women across our print and digital platforms," said Meredith National Media Group President Tom Harty. "With the launch of Parents Latina, we are putting a new stake in the marketplace. We will leverage the power of Parents – the most respected brand in the lifestyle category focusing on moms – along with Meredith Hispanic Media and our 100-million-name database that includes 60 percent of all U.S. millennial women, to provide marketers with a powerful new platform to reach these very desirable consumers."
Currently, Meredith serves Hispanic women exclusively through the following multimedia brands:
"Parents Latina is the perfect complement to Meredith's growing portfolio of brands serving U.S. Hispanic women," said Enedina Vega-Amaez, VP/Publisher of Meredith Hispanic Media. "We are already the industry leader in reaching Hispanic women with Spanish-language titles. And we are growing our bilingual digital presence as well."
The Meredith Parents Network is a collection of five cornerstone brands – American Baby, FamilyFun, Parents, Ser Padres, and now Parents Latina – reflecting the multi-faceted experience of what it means to be a mom today. The Network reaches these moms through dynamic media platforms that engage them in ways they can personally relate to – in the moments, places, and languages that are meaningful to them.
Meredith Corporation (www.meredith.com) is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Allrecipes, Fitness, More, American Baby, Every Day with Rachael Ray and FamilyFun – along with 15 local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, food, health and wellness, and self-development. Meredith uses multiple distribution platforms – including print, television, digital, mobile, tablets and video – to give consumers content they desire and to deliver the messages of its advertising and marketing partners.