Nestle's Digiorno pizza brand announces launch of customizable frozen pizzas, available in three varieties; pizzas come with individually wrapped meats, vegetables, shredded cheese and seasoning

Nevin Barich

SOLON, Ohio , June 24, 2014 (press release) – New DESIGN A PIZZA™ Kit Lets Everyone Create Their Own Personalized Slice

How's this for a personal touch? DIGIORNO®, the leader in premium frozen pizza, is giving everyone the chance to come together, and for the first time ever, create a truly customizable and delicious DIGIORNO pizza with its new DESIGN A PIZZA™ kit. Regardless of your pizza-eating personality – hold the veggies, pile on the meat or kick up the spice – the DIGIORNO DESIGN A PIZZA kit lets you customize a pizza with a personal touch based on each person's individual tastes.

"Whether it's through fashion, finger painting or building craft-stick houses, everyone is looking for ways to express themselves, and food is no different," said Todd Macsuga, Director of Marketing for Nestle Pizza. "With the new DIGIORNO DESIGN A PIZZA kit, everyone's an artist. We are making it easier than ever to show off your personality in a creative way, while customizing mealtime to fit specific tastes and to please everyone around the table."

The new DESIGN A PIZZA kit includes a full-size DIGIORNO cheese pizza with individually wrapped premium meats, veggies, shredded cheese and seasoning packet. Everyone can create their own perfect slice with these three flavorful varieties:

Pepperoni and Sausage with Peppers & Onions: features pepperoni, sausage, red and green peppers and onion strips

Spinach, Tomato & Red Onion with Pepperoni: features pepperoni, chopped spinach, diced Roma tomato and red onion

Chicken, Green Peppers & Red Onions with Pepperoni: features herb-seasoned chicken, pepperoni, green pepper and red onion

"I don't know how many times I've heard my family say, 'I want extra cheese or I don't want those green things on my pizza.' The beauty of the new DIGIORNO DESIGN A PIZZA kit is I can cater to my entire family's food demands without having to cook multiple pizzas. I simply pick up a DESIGN A PIZZA kit, select the toppings I know my family will enjoy and bake it up in 20 minutes. At the end of the day, dinner is served and everyone's happy, including me," Christy Denney, food blogger and creator of The Girl Who Ate Everything.

DESIGN A PIZZA Kits On Display

Need some creative inspiration before creating your DIGIORNO pizza? You can build your own masterpiece virtually in one of two ways.

DIGIORNO has partnered with eight influential bloggers on the food, lifestyle, entertaining and parenting scene to create their very own original pizza masterpieces that express their unique personalities and taste preferences. Check out their DESIGN A PIZZA kit masterpieces through a collection of Vine and Instagram videos, available at www.Digiorno.tumblr.com.

Or visit www.DiGiorno.com to create your own masterpiece using the DESIGN A PIZZA app. You can virtually design and name your masterpiece to get a $1.50-off coupon.

Where to Buy DESIGN A PIZZA Kits

The new DESIGN A PIZZA kits are available nationwide in your grocer's freezer and retail for $6.79 – $8.99.

For more information about the entire line of DIGIORNO brand products, visit www.DIGIORNO.com.

ABOUT NESTLE

Named one of "The World's Most Admired Food Companies" in Fortune magazine for seventeen consecutive years, Nestle provides quality brands that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverages that make good living possible. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2013 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

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