Unilever receives 26 advertising awards at this year's Cannes Lions International Festival of Creativity, making company most awarded advertiser for second year running; Unilever also named most effective marketer for third straight year by Effie Index

Nevin Barich

LONDON and ROTTERDAM, Netherlands , June 23, 2014 (press release) – Unilever received more awards than any other advertiser at this year’s Cannes Lions International Festival of Creativity, making it the most awarded advertiser for the second year running. Unilever was also named Most Effective Marketer as awarded by the Effie Index, a title Unilever has now won for three consecutive years.

Repeat Performance

Unilever brands including Magnum, Axe and Dove collected a total of 26 Lions; 8 Gold, 5 Silver Lions and 12 Bronze. A total of 21 Unilever campaigns were shortlisted for awards at the world's largest annual awards event for professionals in the creative communications industry.

Speaking at the close of Cannes Lions 2014, Unilever CMO Keith Weed said: “This has been another tremendously successful festival for our brands and agency partners. The number of categories and campaigns for which we have received honours I think demonstrates what can be achieved when strong, brand led creative ideas connect and resonate. We must however, not be complacent as the pace of change in our industry continues to quicken. As we transition from marketing to people, to marketing with people and, in the future, marketing for people we must rationalise and act upon the key transformational areas of mobile, social and data.”

Roaring Success

Unilever India Kan Khajura Tesan mobile campaign won a total of four Lions including three Gold, and was shortlisted for best Integrated award; while the Magnum Life and Death radio series also scooped four Lions. Other notable achievements include Gold for Marmite for its Love it Hate It, Just Don’t Forget It outdoor creative. Unilever Project Sunlight took home Silver for Why Bring a Child Into This World while there was further triumph in the Press category as Gold went to Omo.

In what was a further sign of another highly successful week for Unilever at the Cannes Lions festival, CMO Keith Weed drove the most online conversation through his keynote speech on the past, present and future trends of the industry, causing a spike of over 21,650 conversations around midday, Thursday 19th June.

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