Celanese announces European re-launch of Elite Ultra dispersions for nonwovens, specialty papers, other industries; result is new Vinamul Elite 15 with firmer hand, Vinamul Elite 25 with softer hand for use in wipes, tabletop and hygiene applications
DALLAS and SULZBACH, Germany
June 20, 2014
– Vinamul® Elite whitepaper showcases advanced emulsion polymer technologies
Celanese Corporation (NYSE: CE), a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsion polymers, today announces the European region re-launch of its industry-leading line of Elite Ultra dispersions for use in nonwovens, specialty papers and other associated industries. The result is the new Vinamul® Elite 15 with firmer hand, and Vinamul® Elite 25 with softer hand for use in wipes, tabletop and hygiene applications.
The newly released products offer lower odor through a reduction in total volatile organic compounds (VOCs), higher solids content, and a potential for carbon dioxide reduction versus older generation products. Both Vinamul Elite products still feature high dry and wet tensile strength, good absorbency and are APE-surfactant free.
“In collaboration with our customers to find fresh, innovative solutions that meet their product development needs, Celanese identified a solution for higher solids in the emulsion and responded with the Vinamul Elite series,” said Peter Zeimentz, segment manager for the Celanese emulsion polymers business.
A whitepaper on the new products called “Vinamul® Elite 15 and Elite 25: Next Generation Vinyl Acetate Ethylene Copolymer Dispersions for Nonwoven Construction,” is available for download at www.celanese.com (http://info.celanese.com/next-generation-elite-bonding-technology-whitepaper-download).
These new Vinamul Elite products will be available throughout Europe, the Middle East and North Africa.
Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of $6.5 billion. For more information about Celanese Corporation and its product offerings, visit www.celanese.com or our blog at www.celaneseblog.com.
All trademarks indicated above are owned by Celanese International Corporation or its affiliates.
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Jon Puckett, +1-972-443-4965
Media - Corporate
W. Travis Jacobsen, +1-972-443-3750
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