US cereal companies looking to target snack, dessert and other non-breakfast markets, are turning to unconventional advertising to promote out-of-breakfast cereal consumption
June 19, 2014
(Industry Intelligence Inc.)
– U.S. cereal companies are looking to target the snack, dessert and other non-breakfast markets, and are turning to unconventional advertising to promote out-of-breakfast cereal consumption, The Wall Street Journal reported June 18.
For example, Cinnamon Toast Crunch sponsored a video game conference, and Lucky Charms debuted a commercial featuring adults eating cereal during the day in street clothes rather than pajamas.
The primary source of this article is The Wall Street Journal, New York, New York, on June 18, 2014. Click here to read the primary source's full version of the article.