Metallized paper from AR Metallizing found to create labels with increased 'lift' compared to white paper labels, because they convey high quality and distinctiveness while also outperforming white paper, based on study commissioned by AR Metallizing
June 17, 2014
– The Craft Beer business is getting to be a busy, busy place. How can a brewery stand out amongst the crowd? By enhancing their shelf appeal so the beers catches the eye of the customer. The shiny metallic finish of VacuBRITE® paper makes graphics pop. Transparent inks can transform colors to beautiful jewel tone qualities that shimmer and reflectivity catches light. This results in creating interest to a customer standing in front of a crowded store shelf. "VacuBRITE® metallized paper creates this visually appealing effect and enhances a beer label in a way that no other paper packaging is able to do," says Rick Maksian, New Business Development Leader. "Our Creative Services can create a mock up so brewery could see what their beer label could look like on our VacuBRITE metallized paper, and see the difference our metallic paper can make."
It has been proven that AR Metallizing's metallized papers are able to connect with consumers on a subconscious level with a NeuroMarketing study. The research was commissioned from Nielsen NeuroFocus, a NeuroMarketing company. NeuroMarketing is a fast-growing field that measures consumers' subconscious responses to brands, products, packaging, in-store marketing and advertising. The majority of the decisions that impact product interest, intent and loyalty are found in the subconscious and AR Metallizing was very interested in what consumers' had to say about metallized paper.
The research AR Metallizing commissioned was white paper vs. metallized paper and between these two packaging material drive the strongest purchase intent? AR Metallizing metallized paper labels were shown that compared to plain white paper to have an increase "lift" due to giving an aura of "Higher Quality" and "Distinctiveness" and it consistently outperformed white paper. The results were netted from the Neurometics of Attention, Emotional Engagement, Memory Retention, Purchase Intent, Novelty and Awareness. This research shows using metallized paper to enhance your shelf appeal to reach out to new customers and get them interested in your product.
SOURCE AR Metallizing