California-based winemaker Chandon launches newly designed limited edition 750ml and 187ml bottles that reinforce brand's position as a refreshing summer beverage; new design part of summer marketing program

Jennifer Nguyen

Jennifer Nguyen

LOS ANGELES , June 16, 2014 () – As part of this year’s Chandon Summer program, Californian winemaker Domaine Chandon is set to launch its new Chandon Summer 2014 Limited Edition pack, which was developed by marketing firm ButterflyCannon, The Drinks Report reported June 16.

The new 750ml and 187ml bottles will be sold in stores beginning September 1.

Chandon’s brand director, Morgan Robbat, said the summer limited edition helps highlight Chandon as a refreshing wine that serves as a good element to “the fun and casual glamour of summer moments.”

ButterflyCannon was chosen for the second year in a row to work on Chandon’s packaging design, and for this year’s #ChandonSummer program, the new wine bottles included the fundamentals of the brand and the experiences of the summer season, according to The Drinks Report.

“The resulting design perfectly balances the unpretentiously chic and vibrant brand personality with an element of summer style and play, the iconography is routed in a summer truth the world over,” said Jon Davies, creative director and founder of ButterflyCannon.

The Chandon Summer program, titled #ChandonSummer, has been a huge success in Australia and Asia Pacific, which inspired the US brand team to develop this year’s limited edition package with a special American Summer theme, according to The Drinks Report.

The primary source of this article is The Drinks Report, Norwich, England, on June 16, 2014. Click here to read the primary source's full version of the article.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.