K-C Chief Marketing Officer Clive Sirkin named CMO of the Year by Consumer Goods Technology
RANDOLPH, New Jersey
June 16, 2014
– Presented at the 2014 Consumer Goods Sales & Marketing Summit, the First Annual Award Honors the Unique and Powerful Role of Today's Marketing Leaders in the Increasingly Competitive Consumer Goods Industry
Consumer Goods Technology (CGT) presented its first-ever CMO of the Year award to Clive Sirkin, Chief Marketing Officer, Kimberly-Clark Corporation, during a special awards ceremony on June 10th at the 2014 Consumer Goods Sales & Marketing Summit in New York City.
By design, this one-of-a-kind award is intended to recognize one Chief Marketing Officer in the consumer goods industry for making the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
"A forward-thinking, technology-savvy CMO is critical to the competitive consumer goods company, particularly over the last few years as new technologies have changed the game," says Albert Guffanti, Publisher, CGT. "We selected Clive Sirkin as the 2014 CMO of the Year because of his continuing work to transform Kimberly-Clark and its 57,000 employees around the world into agile brand builders capable of winning in a digital world."
Since taking on the role at the start of 2012, Sirkin has championed the intersection of marketing and technology. He launched the K-C Trading Desk, a breakthrough in the use of data and technology for advanced targeting and real time optimization. He also leads the effort to drive innovation across channels, products and media through the creation of a digital innovation lab. Now, Kimberly-Clark thinks about consumer goods and modern marketing as a holistic strategic capability that knocks down the conventional silos of marketing and technology. Additionally, Sirkin partnered with Kimberly-Clark Chief Information Officer Jennifer Sepull to implement global marketing technology capabilities, which enabled the development of a data-driving marketing planning framework, improvements in the company's CRM capability, and a steadily growing e-commerce business.
"We don't do digital marketing, we build brands in a digital world because that's where our consumer is," said Sirkin. "The pace of innovation in technology has empowered our consumer, given her complete control and choice and has brought her right at the center of the ecosystem. To engage with her at a point and time of her choice, we need technology to become the new interface of marketing, and we are enabling that by driving convergence across the isolated worlds of marketing and technology. That's the journey I have embarked on at Kimberly-Clark together with my Global CIO, Jennifer Sepull. I share this award with her."
CGT collected qualified nominations from the consumer goods community in the first half of 2014, which were narrowed down to an outstanding group of three finalists. CGT's 45 advisory board members were then challenged to select one winner based on the breadth and depth of the projects executed or being executed; the relevance of the projects to today's industry challenges; and the proven impact that the candidate's initiatives/projects have made on his or her organization.
CGT presents several awards through the year to the members of the consumer goods community. Click here to make a nomination for awards in the following categories: CIO of the Year, Customer Management, Innovation, SMB Market and Supply Chain.
About Consumer Goods Technology
Consumer Goods Technology (CGT), an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.
Kimberly-Clark Corp. (NYSE: KMB) and its well-known global brands are an indispensable part of life for people in more than 175 countries. Every day, nearly a quarter of the world's population trust K-C's brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex®, Scott®, Huggies®, Pull-Ups®, Kotex® and Depend®, Kimberly-Clark holds the No. 1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the Company's 142-year history of innovation, visit www.kimberly-clark.com or follow us on Facebook or Twitter.