Hearst's HGTV Magazine increases rate base from 1.1 to 1.2 million, Food Network Magazine rate base up from 1.65 to 1.7 million, saying brands grow in popularity for home lifestlyle content
June 16, 2014
– HGTV Magazine to 1.2 Million; Food Network Magazine to 1.7 Million
Hearst Magazines today announced rate base increases for HGTV Magazine and Food Network Magazine. HGTV Magazine will increase rate base twice in 2015—to 1.1 million with the January/February issue, and to 1.2 million with the July/August issue. Food Network Magazine ups rate base from 1.65 to 1.7 million with the January/February issue—its twelfth rate base increase in the six years since its launch.
Food Network Magazine and HGTV Magazine, the No. 4 and No. 6 best-selling monthly magazines on newsstands, respectively, have created distinctive brands that have broken several industry establishments and records. The two brands collaborated on their May 2014 covers, the first time that two national magazines have joined forces on a cover concept. Both titles are published by Hearst Magazines in partnership with their respective Scripps cable television networks, HGTV and Food Network.
“These two rate base increases will be HGTV Magazine’s fourth and fifth in the two and a half years since its inception,” said Dan Fuchs, publisher and chief revenue officer of HGTV Magazine. “We have been consistently over-delivering from the beginning, proving that consumers—and marketers—love the magazine’s fun and fresh approach to home lifestyle.”
The increase to 1.7 million copies is yet another milestone for the number-one epicurean title, Food Network Magazine.
“Food Network Magazine continues its upward trajectory for yet another year,” said Vicki Wellington, vice president, publisher and chief revenue officer of Food Network Magazine. “Our creative original content, along with access to Food Network talent, helps the magazine to remain a leader in both food and entertainment.”
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Interactive Networks, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 84 million adults (Fall 2013 MRI gfk).
About Food Network Magazine
Food Network Magazine is the best-selling epicurean title on newsstands, appealing to food lovers of all ages and culinary abilities, offering accessible recipes and tips, and unprecedented access to America’s favorite culinary stars. Every issue showcases great kitchen tools, food products, new restaurants and a behind-the-scenes look at some of the network’s most popular shows. Food Network Magazine is a joint venture of Food Network (www.foodnetwork.com), a unique lifestyle network distributed to more than 100 million U.S. households, and Hearst Magazines. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2013) and reaches 84 million adults (Fall 2013 MRI gfk).