Weekly Packaging Design Wrap-Up: Marks & Spencer to launch paperless labels for produce with laser technology, 'Help Desk' transforms discarded boxes into portable desks and school bags, innovative handle lets you hold coffee cup with one finger
Elyse Blye
LOS ANGELES
,
June 13, 2014
(Industry Intelligence Inc.)
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Marks & Spencer to launch paperless labels for fruits and vegetables with laser technology
Paper labels for fruits and vegetables may soon become a thing of the past, especially now that laser labeling has gone mainstream. U.K.-based supermarket chain Marks & Spencer plans to trial a laser labeling system for oranges in several of its stores over the coming months. Developed by Spain-based Laser Food, the alternative packaging method works by removing pigment from miniscule areas of produce surfaces and applying contrasting liquid. Both cost-effective and eco-friendly, the system uses natural products and does not damage the surface or interior of produce, meaning the commercial value of the product is not affected.
The primary source of this information is a Laser Food press release on June 4, 2014.
‘Help Desk’ transforms discarded boxes into portable desks and school bags for children
Help Desk is a portable desk made from recycled paperboard that can also be turned into a school bag, all for less than 20 cents per piece. Created by nonprofit organization Aarambh, Help Desk offers a solution for schools in rural areas of India that lack basic necessities like school bags and proper chairs and desks. The eco-friendly and economical solution is based off a stencil design that is cut out from used paperboard boxes. The cut pattern can be folded into a small desk or re-folded into a briefcase-like book bag for children.
The primary source of this information is PSFK, New York, New York.
Innovative handle lets you hold coffee cup with one finger
Trying to hold a cup of coffee when your hands aren’t exactly free could mean a really hot mess, but a British designer’s cup holder aims to prevent such spills. Dubbed Handle-it, the recyclable wet-strength kraftboard handle allows users to carry one cup with just one finger or several cups at once with one hand. The handle is also reusable and improves upon the standard pulp carrier tray by minimizing waste, according to Kevin Curran, managing director of Tri-Star Packaging, Handle-It’s U.K. distributor. The space on the handle can also be used for marketing events and businesses.
The primary source of this information is Tri-Star Packaging press release issued on June 9, 2014.
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