Coca-Cola to launch Coca-Cola Life in UK in recyclable PlantBottles made of plant-based PET and recycled materials, cans made of recycled materials; green color of packaging targets health- and environmentally-conscious consumers
June 12, 2014
(Industry Intelligence Inc.)
– Coca-Cola Co. is preparing to launch its new reduced-calorie drink Coca-Cola Life in the U.K. later this year with greener packaging, Green Business News reported on June 12.
Both the plastic bottle and can versions of the new packaging will be recyclable and will contain recycled materials. Furthermore, the packaging will be green in color instead of red to give a sense of the product’s sustainability and its natural ingredients, as the beverage is sweetened in part by all-natural stevia leaf extract.
PET bottles, called PlantBottles, will be a blend of petroleum-based and plant-based bioethanol materials, a more renewable source than the traditional all-petroleum PET. Bottles in 500-mL sizes will contain 22.5% plant materials and up to 25% recycled plastic. Bottles in 1.75-L sizes and cans in 330-ml sizes will also contain recycled materials.
Coca-Cola Life intends to target 35- to 55-year-olds who are concerned about environmentally friendly, naturally sourced products.
The primary source of this article is Green Business News, London, England, on June 12, 2014. Click here to view the primary source’s version of the article.