Target shareholders re-elect company's 10-member board despite campaign by influential proxy adviser to reject majority of members, signaling support for company's handling of data breach, efforts to turn around Canadian operations, reverse US sales slide

Cindy Allen

Cindy Allen

June 12, 2014 () – Target Corp. shareholders re-elected the company's 10-member board of directors Wednesday despite an influential proxy adviser campaigning for most of the board to be rejected.

In doing so, the shareholders signaled support for the company's handling of the data breach, its efforts to turn around its struggling Canadian operations and its work to reverse sales declines in U.S. stores.

The board election results, announced during the company's annual meeting, had come under greater scrutiny recently after Institutional Shareholder Services recommended that investors oust seven board members. The proxy firm said the board failed to protect the company from last year's data breach, during which hackers seized the card data and personal information of tens of millions of shoppers.

"We have already taken decisive action," said Roxanne Austin, the board's interim chairwoman.

Speaking to the crowd of about 100 people at the event above Dallas' Union Station, Austin noted that the company recently hired Bob De­Rodes to be chief information officer. And Target announced the previous day that Brad Maiorino would become the company's first chief information security officer.

In addition, the company has accelerated its plan to enhance its Redcards with chip-and-pin technology and is undergoing a total re-examination of its risk management structure, Austin said.

"We're going to set the bar high," she said. "We strive to be not just the best in retail but to be among the best, period."

The board also announced Wednesday that it has raised Target's quarterly dividend by 21 percent to 52 cents a share.

David Larcker, a Stanford University professor who focuses in corporate governance, said it's not surprising that all board members kept their seats, since such elections are usually landslides. And he noted that there's a lot going on at Target, including the search underway for a new CEO.

"But they put the management on notice," he said. "If there are more problems going forward ... then it could be more serious next time."

He added that it will be interesting to see the official vote totals when they are released to see how close some of those directors came to being defeated.

During the meeting, Austin said the challenges in the last year have tested the company's resilience. But she said the board has taken action to fix some of the problems, including finding new leadership. Gregg Steinhafel was pushed out as CEO last month, and John Mulligan, Target's chief financial officer, was named his interim replacement.

'Total confidence' in CEO

Austin added that the board has "total confidence" in Mulligan and the management team, and has given them a clear mission: "We need to aggressively move Target forward and significantly improve our performance."

In addition to re-electing board members, shareholders also approved the company's executive compensation plan. In the past year, the company has tweaked its plan to tie it more closely to performance after shareholders only approved it by 52 percent the previous year in the say-on-pay vote.

But shareholders rejected a proposal, opposed by the board, to require an independent chairman.

In the past few months, Target has been addressing various challenges. Amid continuing problems with its year-old Canadian division, which lost nearly $1 billion last year, it fired the president of Target Canada and named a replacement. It has also begun a search for a nonexecutive chairman of its Canadian division to advise the retailer how to better adapt to that country's retailing landscape.

And in recent weeks Mulligan has been more open in acknowledging that the company hasn't been quick enough to roll out new initiatives and sometimes has gotten bogged down in bureaucracy.

On Wednesday, he said the company is focused on moving faster and is investing in technology in order to improve its omnichannel efforts.

"We're empowering team members to take smart risks," he said. "And holding ourselves accountable for the results."

Only two questions

The company faced a friendly crowd with just a smattering of shareholders in attendance. Only two people asked questions at the end of the meeting.

One of them, Aaron Epstein, who has been a shareholder since 1967, said that instead of ousting board members or firing executives, the company should focus on finding a new CEO.

He suggested that the board consider hiring Alan Mulally, who is retiring at CEO of Ford Motor Co. on July 1. Epstein said Mulally has proved that he can get people to work together as a team.

"Now, if Alan Mulally can build a car in Turkey with parts from throughout the world and sell that car to [his wife in California], he can certainly sell tubes of toothpaste to our customers in Toronto," Epstein said.

Outside the meeting, about 15 women demonstrated in the park across the street carrying signs that said "Texas moms expect more" and "Target needs #gunsense." They want Target to ban customers from openly carrying guns in its stores.

The women belong to a group called Moms Demand Action for Gun Sense in America, which launched a campaign last week using pictures of gun-rights activists in Texas carrying rifles and assault weapons into stores.

The group says it has collected more than 200,000 signatures to date on its online petition and has begun delivering it this week to Target stores around the country.

Target has noted that it doesn't sell guns or ammunition in its stores, but it says it won't prohibit legal firearms and will instead follow state and federal laws on the issue.

Kavita Kumar -- 612-673-4113

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(c)2014 the Star Tribune (Minneapolis)

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