California-based Mann Packing redesigns vegetable packaging to be more consumer-focused, better represent company's third generation of family farmers; design includes new nostalgic logo, rich and natural color palette, recipe photos on select packages
June 10, 2014
– Mann Packing redesigned its full line of fresh vegetable packaging to be more consumer focused and better represent the company’s third generation of family farmers.
The redesigned packages, nine months in development, feature a new Mann’s Family Favorites logo—complete with a nostalgic design, rich and natural color palette and recipe photos on select packages, said Director of Marketing and Innovation Kim St George.
“We tested several designs in focus groups and the visuals with the strongest response included all the attributes of Mann Packing: local farmers, family, generations, natural and authentic,” St George said. Mann’s is a celebrating its 75th anniversary this year as a grower/shipper/processor.
“The new upscale package design also helps differentiate Mann Packing’s full line of fresh-cut vegetables from the competition with its distinct imagery, product photography and colors, and will stand out on the shelf at the store level,” St George said. “When you put the entire line together, it carries a strong message about where the category is headed as a destination for shoppers.”
The package backs feature a recipe image and nutrition information, as well as a QR Code that when scanned with smart a phone directs consumers to Mann’s website for recipes and usage ideas.
The company will showcase the new packaging at United Fresh as part of the Grower Shipper Pavilion (booth #1249) followed by a full rollout nationwide in the United States and Canada. The redesigned packages are shipping now and all SKUs will be transitioned by July 2014.
For more information about Mann Packing, visit veggiesmadeeasy.com.
About Mann Packing Company
Mann Packing is located in Salinas, CA, in the heart of America’s ‘salad bowl.’ Mann’s carries the distinguished certification by the Women’s Business Enterprise National Council (WBENC)—the most widely recognized and respected certification in the United States for women's business enterprises.
An industry leading, third-generation supplier of premium fresh vegetables—including commodity products and fresh vegetable mixes, dishes and salads—Mann is celebrating its 75th anniversary in 2014.
Staying on the cutting edge of package and product innovation has made Mann’s a regarded consumer brand; being vigilant on food safety practices and compliancy regulations has made them a trusted brand among retailers and consumers alike. Solid relationships with its grower partners ensure Mann’s ability to continually offer the freshest, most wholesome vegetable products in the market.