Potato products producer Idahoan Foods updates packaging to capture attention on grocery shelves; new boxes are brightly colored with sophisticated and compelling imagery and labels informing consumers of new look and recently reformulated recipes
IDAHO FALLS, Idaho
June 6, 2014
– Idahoan® Foods, leading producer of conveniently packaged potato products made from 100% real Idaho Potatoes®, recently reformulated the recipes of two of its Homestyle Casseroles, as well as updated its packaging, in a move to further meet consumer demand of the popular items.
"We enriched the recipes to further support our reputation for authentic homemade taste and convenient preparation," says Drew Facer, CEO of Idahoan Foods. "The casseroles have been widely popular products yet we felt we could give our customers an even superior offering. Making this kinds of improvement came at a significant cost, but supports our pursuit to delight our customers with the highest quality products."
The Idahoan casseroles with enhanced recipes are:
The new casserole recipes are showcased in redesigned packaging sure to capture attention on grocery shelves. The new boxes are brightly colored with sophisticated and compelling imagery and labels informing people of the new look and taste. What has not changed is the convenience and ease of preparation, taking merely minutes.
In addition to the enhancements of the Homestyle Casseroles, Idahoan has also added a brand new flavor, Jalapeno Cheddar, which blends potato slices and diced jalapenos with a perfectly rich cheddar cheese sauce. This comes in addition to the already varied line, which includes Au Gratin, Scalloped, Applewood Smoked Bacon and Loaded Baked® . This shows Idahoan's commitment to a variety of tastes, flavors and consumers.
"Since we grow our own potatoes right here in Idaho, we control every aspect of our production process and can guarantee our customers that they are getting consistent quality and taste," adds Facer. "Although the recipe and packaging have changed slightly, what hasn't changed is that they are still made with 100% real Idaho® potatoes and are just as quick and easy to make."
About Idahoan Foods, LLC
Combining a full-service network of professionals from field to fork, Idahoan Foods, LLC is a leading manufacturer of value-added products. Its potato processing plants, nationally recognized retail, foodservice and warehouse club brands of products, along with its grower ownership, allow Idahoan Foods to deliver superior quality and value to its customers. For more information visit www.idahoan.com. Follow Idahoan Foods on Facebook and Twitter.