Kentucky Fried Chicken International Holdings receives approval for Indian trademark KFC Rice Bowlz

Nevin Barich

MUMBAI, India , June 4, 2014 (Indian Trademark News) – Kentucky Fried Chicken International Holdings Inc of Dallas, USA received approval from Office of The Trade Marks Registry on the trademark KFC Rice Bowlz (2528120).

The description of the mark registered is "Rice." It comes under Class 30 Trademark classification.

Application for the trademark was filed on May 9, 2013.

The Trademark was published in Journal No. 1643 on June 2, 2014.

About the Company

KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken. An "American icon", it is the world's largest fried chicken chain and the second largest restaurant chain overall after McDonald's, with over 17,000 outlets in 105 countries and territories .KFC was founded by Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders was an early pioneer of the restaurant franchising concept, with the first "Kentucky Fried Chicken" franchise opening in Utah in the early 1950s. Its rapid expansion saw it grow too large for Sanders to manage, and he eventually sold the company to a group of investors. Despite this, his image was still used as branding (as "Colonel Sanders"; Sanders had been made a Kentucky colonel after the success of his initial restaurant), and he worked as a goodwill ambassador for the company until shortly before his death. Throughout the 1970s and 1980s, KFC had mixed success at home as it went through a series of corporate owners who had little or no experience in the restaurant business, although it continued to expand in overseas markets. In the early 1970s, KFC was sold to the distilled spirit firm Heublein, who were taken over by the R. J. Reynolds Tobacco Company conglomerate, who sold the chain to PepsiCo. PepsiCo spin out its restaurants division (also including Pizza Hut and Taco Bell), as Tricon Global Restaurants, which later changed its name to Yum! Brands.The chain primarily sells fried chicken pieces and variations such as chicken burgers (chicken sandwiches [US]) and wrap (food)s, as well as side dishes such as French fries and coleslaw, desserts and soft drinks, often supplied by PepsiCo. Its most famous product is pressure frying chicken pieces, seasoned with Sanders' "Original Recipe" of 11 herbs and spices. The exact nature of these ingredients are unknown, and represent a notable trade secret. KFC is famous for the slogan "finger lickin' good", which has since been replaced by "So good", and "Nobody does chicken like KFC". KFC's two major single markets are in its home country and China, which together contain around half of its outlets.KFC has been the target of an ongoing campaign by the animal rights organization PETA, although KFC executives have protested that the chain is unfairly singled out for criticism. The chain has also been accused by Greenpeace with contributing to the deforestation of the world's rainforests with unsustainably sourced cardboard and paper packaging.

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