Dunkin' Donuts to offer US$0.99 coupon for large hot coffee in June to all Metro New York-area customers through its mobile app every time Major League Baseball's New York Mets or New York Yankees win the previous day
Nevin Barich
NEW YORK
,
May 30, 2014
(press release)
–
Throughout the month of June, New York Metro area Dunkin' Donuts guests will receive a 99 cent Large Hot Coffee coupon, via the Dunkin' Mobile App, when the Mets or Yankees win the previous day
Dunkin' Donuts, America's all-day, everyday stop for coffee and baked goods, today announced the "NY Wins, You Score!" baseball promotion that will have guests root, root, rooting for the New York Mets or New York Yankees throughout the month of June. When the Mets or Yankees win, Dunkin' Mobile® App users in the Metro New York area* will receive a coupon offer for a 99 cent Large Hot Coffee the following day. The offer will appear at Midnight following the Mets or Yankees win. The coupon can be used at any time over the following 24-hour period at participating Dunkin' Donuts locations in the New York Metro Area.
"'The 'NY Wins, You Score!' promotion is a great way for Mets and Yankees fans to cheer for their team in a new and interactive way. Fans can celebrate each win with a delicious large cup of Dunkin' Donuts Hot Coffee the following day for only 99 cents," said Cathy Chavenet, Senior Field Marketing Manager for Dunkin' Donuts in Metro New York. "Dunkin' Donuts has a been a partner to both the Mets and Yankees for many years, and this promotion brings to life the incredible passion of both local fan bases and lets them enjoy a great cup of coffee as they cheer on their favorite team."
The Dunkin' Mobile App for mobile payment and gifting enables guests to pay for food, beverages and merchandise at participating U.S. Dunkin' Donuts restaurants by scanning their Dunkin' Donuts Cards stored in the app either in-store or at the drive-thru. The mobile app also features coupon offers with discounts on Dunkin Donuts food and beverages. Language settings enable users to view content in English or Spanish. The Dunkin' Mobile App is available for free from the App Store on iPhone or iPod touch or at www.itunes.com/appstore.
To learn more about Dunkin' Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (https://twitter.com/DunkinNYTri).
Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit MLB.com.
*Participating shops include those in the following counties:
New York: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, Westchester
New Jersey: Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren
Connecticut: Fairfield
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for eight years running. The company has nearly 11,000 restaurants in 33 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
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