P.E.T Engineering introduces new 1-liter PET bottle developed to look like traditional glass bottle for Heineken's Amstel beer; cheaper and lighter packaging improves cost savings and eco friendliness

LOS ANGELES , May 30, 2014 (press release) – Heineken has partnered with Italy-based P.E.T Engineering to produce a new one-liter Amstel polyethylene terephthalate (PET) bottle, which features glass-like engraving that highlights the brand's heritage and premium positioning, BeverageDaily.com reported May 29.

In a podcast recorded at DrinkTec2013, Elisa Zanaletto, marketing and communications director at P.E.T Engineering, said the plastic bottles are developed to look like glass. This allows the bottles to be cheaper and lighter, while still having the fancy appearance a glass beer bottle would have, she said.

To achieve this glass-like look, the company worked with Spanish firm Novapet to create a special resin, allowing the effect to be produced, according to BeverageDaily.com.

The PET bottle includes a label design with a gold background, which represents "the high quality and excellence attained over the years by this slow-brewed beer," according to P.E.T Engineering. An embossed date of 1870 is also printed on the packaging, the year the Amstel brewery was first established.

Zanaletto said this packaging solution is good for hotels, restaurants, and caterers that want to enter the glass market, and it could also help increase cost savings and eco friendliness, according to BeverageDaily.com.

The primary source of this article is BeverageDaily.com, Montpellier, France, on May 29, 2014. Click here to read the primary source's full version of the article.

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