Arby's given 2014 Canadian Restaurant Consumers' Choice Award by Technomic for 'craveability'
May 29, 2014
– Technomic Consumers' Choice Award Recognizes Best in Industry
Arby's Restaurant Group, Inc. (ARG), franchisor of the iconic quick-service sandwich chain with nearly 3,400 Arby's restaurants worldwide, was honored by Technomic with a 2014 Canadian Restaurant Consumers' Choice Award. Among all Canadian limited-service chains, Arby's won in the category of "Craveability."
"We're thrilled to receive this recognition from Technomic," said Rob Lynch, Brand President and CMO, Arby's Restaurant Group, Inc. "This award is a great testament to the craveability of our current menu offerings, and we have a pipeline of products yet to come that will just further this perception among our guests."
As part of the comprehensive Consumer Restaurant Brand Metrics program, Technomic asks consumers to rate leading Canadian restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records more than 16,000 consumer visits annually.
The award is announced as Arby's launches the New Smokehouse Brisket sandwich in Canada as a limited-time offer. Following its U.S. debut in October 2013, the sandwich has been declared the most successful new product in Arby's 50-year history. Arby's currently has 85 restaurants in Canada and 45 franchisees. The first Arby's to open in Canada was in 1982.
About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc. is a leading international quick-service restaurant company operating and franchising nearly 3,400 restaurants worldwide. Arby's was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964. The Arby's brand strives to inspire smiles through delicious experiences. We are on a never-ending quest for the perfect sandwich, starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh® line of sandwiches and salads. Visit Arbys.com for more information and to connect with Arby's on Facebook, Twitter, Linked In, Instagram and other social media channels