Arby's given 2014 Canadian Restaurant Consumers' Choice Award by Technomic for 'craveability'

Nevin Barich

Nevin Barich

ATLANTA , May 29, 2014 (press release) – Technomic Consumers' Choice Award Recognizes Best in Industry

Arby's Restaurant Group, Inc. (ARG), franchisor of the iconic quick-service sandwich chain with nearly 3,400 Arby's restaurants worldwide, was honored by Technomic with a 2014 Canadian Restaurant Consumers' Choice Award. Among all Canadian limited-service chains, Arby's won in the category of "Craveability."

"We're thrilled to receive this recognition from Technomic," said Rob Lynch, Brand President and CMO, Arby's Restaurant Group, Inc. "This award is a great testament to the craveability of our current menu offerings, and we have a pipeline of products yet to come that will just further this perception among our guests."

As part of the comprehensive Consumer Restaurant Brand Metrics program, Technomic asks consumers to rate leading Canadian restaurant chains on more than 60 different attributes. The attributes capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records more than 16,000 consumer visits annually.


The award is announced as Arby's launches the New Smokehouse Brisket sandwich in Canada as a limited-time offer. Following its U.S. debut in October 2013, the sandwich has been declared the most successful new product in Arby's 50-year history. Arby's currently has 85 restaurants in Canada and 45 franchisees. The first Arby's to open in Canada was in 1982.

About Arby's Restaurant Group, Inc.
Arby's Restaurant Group, Inc. is a leading international quick-service restaurant company operating and franchising nearly 3,400 restaurants worldwide. Arby's was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964. The Arby's brand strives to inspire smiles through delicious experiences. We are on a never-ending quest for the perfect sandwich, starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh® line of sandwiches and salads. Visit Arbys.com for more information and to connect with Arby's on Facebook, Twitter, Linked In, Instagram and other social media channels

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.