France's Vignerons Catalans wine cooperative releases its Villa Soleil rosé in Smurfit Kappa's flexible 1.5-liter Pouch-Up format to meet growing needs of on-the-go consumption; pouch features Smurfit's Vitop tap which allows for easy pouring

Jennifer Nguyen

LOS ANGELES , May 28, 2014 (Industry Intelligence Inc.) – Vignerons Catalans, one of France's leading wine cooperatives, is now selling its Villa Soleil wine in Smurfit Kappa Group’s 1.5-liter flexible Pouch Up packaging to meet the growing needs of on-the-go consumption, PackagingEurope reported May 28.

The rosé wine, which consists of fresh and fruity aromas of red fruits such as raspberry and redcurrant, was previously marketed in a bottle and bag-in-box format. The Pouch-Up format creates a packaging that is flexible, lighter, unbreakable and easy to use, which allows the wine to be easily consumed on-the-go, according to PackagingEurope.

Smurfit Kappa’s Vitop Original tap, located outside of the pouch, makes it easy to pour the wine. The Vitop compact tap and the innovative film structure creates a high oxygen barrier, which keeps the wine fresh longer, says PackagingEurope.

The primary source of this article is PackagingEurope, Norwich, United Kingdom, on May 28, 2014. Click here to read the primary source's full version of the article.

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