Fort Bend Brewing of Missouri City, Texas, launches newest beer in compact plastic six-pack holder, replacing former paperboard holder; recyclable carrier features secure hold using minimal materials
Elyse Blye
LOS ANGELES
,
May 28, 2014
(Industry Intelligence Inc.)
–
Missouri City, Texas-based Fort Bend Brewing Co. has launched Primer, its latest beer, in a minimalistic plastic six-pack holder, the
Houston Chronicle reported on May 20.
The hard plastic carrier holds the 12-oz. bottles together securely by the neck while still keeping them easy to detach.
The company plans to eventually launch all of its six packs with the new carrier in place of paperboard packaging.
The primary source of this article is the Houston Chronicle, Houston, Texas, on May 20, 2014. Click here for the primary source's full version of the article.
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