Nearly one-third of Panera Bread's franchisees express concerns about planned upgrades to kiosk and mobile ordering, survey says
May 27, 2014
(Industry Intelligence Inc.)
– According to a recent survey by Piper Jaffray Co., nearly one-third of Panera Bread Co.’s franchisees have expressed concerns about planned upgrades to kiosk and mobile ordering, Nation's Restaurant News reported May 23.
Piper Jaffray polled about 60% of franchised locations and found that while 40% of survey respondents were generally on board with the plan, 30% were concerned about the potential impact on margins and the required capital expenditures. The remaining 30% of operators were unaware of the plan's details.
The primary source of this article is Nation's Restaurant News, New York, New York, on May 23, 2014. Click here to read the primary source's full version of the article.