Logan's Steakhouse announces new mobile app aimed at generating more repeat business, increasing its social presence; app to feature MicroStrategy's Alert Platform
TYSONS CORNER, Virginia
May 27, 2014
– New App Will Deliver a Genuine Logan's Experience to Mobile Patrons
MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that Logan's Roadhouse, the popular Nashville-based steakhouse chain, has selected MicroStrategy's Alert Platform as the foundation for a new customer-focused mobile app.
Through its new app, Logan's intends to put a complete brand experience directly into the hands of its mobile patrons so it can stay connected with them while they're on the move or at the dining table. Using the wide range of mobile conveniences and marketing features available in the Alert platform, Logan's expects to generate more repeat business, amplify its social presence, and deliver exceptional services to its most loyal patrons.
"Mobility is an increasingly important component of the restaurant experience," said Todd Townsend, Chief Marketing Officer at Logan's Roadhouse. "We're confident that Alert will help us deliver a world-class mobile app that will truly delight our customers and draw them even closer to our brand."
"With an Alert-powered app, Logan's Roadhouse will open a powerful new engagement channel to its customers that can ultimately bring more diners into its restaurants," said Jonathan Klein, President, MicroStrategy Incorporated. "Since Alert is a cloud-based service, Logan's will be able to focus on delivering exceptional service through its mobile app, without the burden and expense of managing and maintaining the underlying infrastructure."
About Logan's Roadhouse
Logan's opened its first restaurant in 1991 in Lexington, KY, and has grown as an affordable, full-service casual dining steakhouse offering specially seasoned aged steaks and sizzling southern-inspired dishes in a roadhouse atmosphere. Headquartered in Nashville, Tennessee, Logan's Roadhouse presently runs 234 company-operated and 26 franchised Logan's Roadhouse restaurants in 23 states. LRI Holdings, Inc. is the parent company of Logan's Roadhouse.
About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.
The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise. Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime. MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows. The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution. To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).
MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.