Connecticut-based Half Full Brewery announces flagship beer Half Full Bright Ale now available in 12-oz cans for first time
May 23, 2014
– Half Full Brewery (“Half Full”) is excited to announce that its flagship beer, the Half Full Bright Ale, will be available in 12oz cans for the first time beginning Thursday, 5/22. Initially, the cans will be available in Fairfield County and select areas of Litchfield, New Haven, Hartford, and Westchester (NY) counties with other markets coming on board as production allows. The Half Full Brewery crew worked in tandem with Patti Murphy Designs to concept the 12oz packaging featuring Half Full’s distinctly optimistic and local look and feel.
The Bright Ale is the first release of a three-part installment called the “Inspirational Series”, which will also include the launch of its other two core beers in 12oz packaging over the next several months. “The Half Full ‘Inspirational Series’ was designed with our mission in mind, which is to inspire people to pursue their passions,” explains Half Full’s Founder and Chief Beer Philosopher, Conor Horrigan. “The ‘Inspirational Series’ will take the consumer through our story, from entertaining our ‘Bright Idea’ of opening a brewery, to turning our ‘Bright Idea’ into a reality, to finally toasting that journey from dreamer to doer.”
The Bright Ale installment of the “Inspirational Series” will focus on encouraging consumers to follow their passions by taking that first step of ‘Entertaining That Bright Idea’. To this effect, Half Full has partnered on events with a number of local passion-focused organizations including the Stamford Innovation Center, the B:Hive Bridgeport Collaborative Coworking Workspace, and Ignite Stamford. Further, Half Full will continue to host its own passion-focused events at the brewery.
Half Full Brewery will be holding a Bright Ale can launch party at the brewery on Friday, 5/23, from 2:30-8:30pm; the first 100 attendees will receive one free commemorative can of the newly packaged Bright Ale. Tours and Tastings will also be available and a local food truck will be onsite.
At Half Full Brewery we’re passionate about dreams. Big Dreams. Like, build a brewery big. And we know firsthand that when you’re chasing down a dream, with a glass Half Full, you can’t lose. Want to experience our dream and start thinking about yours? Visit our Stamford, CT facility and see what’s brewing. Operating hours, events, and information on where you can find our beers on tap are available at halffullbrewery.com and on our Facebook page at facebook.com/halffullbrewery. Come visit, and as always, look forward to more…more artfully crafted beers, more inspiring stories, and more refreshing experiences. More Half Full!