7-Eleven releases novelty Slurpee packaging and accessories, including 26-oz. refillable, plastic Mason jar mugs and mustache straws, sold separately; products will be available during the summer while supplies last
May 23, 2014
– It was only a matter of time. They’re seemingly everywhere – on party supplies, clothing, jewelry, candy, decals, at ‘stache bashes, in party photo booths, even on cars and baby pacifiers.
Now, mustaches are on Slurpee® drink straws too, the perfect accompaniment to this summer’s new, novelty Slurpee cup – a 26-ounce refillable, plastic Mason jar mug. Both on-trend Slurpee accessories, sold separately, are made for summer fun and available exclusively at participating 7-Eleven® stores.
Retailing for 99 cents, the mustache straw comes in four styles and colors. The suggested retail price for the clear Mason jar mug with a colorful screw-top lid, reusable straw (sans mustache) and Slurpee logo is $2.99. The retro-like cup also comes in four colors – blue, green, orange or pink. The first Slurpee comes free with purchase of the Mason jar mug, and refills are discounted.
“Slurpee-lovers of all ages will have fun sporting their favorite ‘stache straw with a mason jar mug, and enjoying a Slurpee drink is all about fun and flavor,” said Laura Gordon, 7-Eleven vice president of brand innovation and marketing. “While everyone loves Slurpee drinks year-round, summertime is definitely Slurpee season. I suspect we will see lots of Slurpee mustache photos on Instagram, Facebook and Twitter (@slurpee or @7eleven).
“People in our office have unofficially named the four mustache styles,” Gordon said. “The British, the handlebar, the Hogan after wrestler Hulk Hogan, and the Swanson, as in Ron Swanson, a character on NBC’s “Parks and Recreation” sit-com series played by Nick Offerman. I think it will be interesting to see which mustaches sell best. Of course, people can buy all four to match their Slurpee moods or if they want to slurp incognito.”
Colorful, tongue-in-cheek 7-Eleven billboards in select markets feature a costumed man and animals sporting Slurpee ‘staches. The mustache straws and Mason jar mugs will be available at participating 7-Eleven stores during the summer while supplies last.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, there are some 52,500 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine’s Franchise 500 list for 2012, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World's Top 10 Most Innovative Companies in Retail” and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.