Coca-Cola Hellenic Bottling reports 7%-9% increase in Russian sales in Q1, cites strong activation across country during recent Winter Olympics in Sochi
May 18, 2014
(Interfax Information Services)
– Coca-Cola Hellenic Bottling Company, Coca-Cola's exclusive bottler in Russia, boosted sales in Russia by 7%-9% or by a high single digit in physical terms in January-March 2014, the company said in a report.
"Strong activation across Russia during the Sochi Winter Olympic Games and our ongoing OBPPC initiatives supported 8% growth in brand Coca-Cola, marking the fourteenth consecutive quarter of volume and share expansion. Similarly Fanta and Sprite grew by 15% and 3% respectively," the company said.
Sales of Dobry and Rich joices, which are produced by American-owned Multon, continued growing at double-digit rates.
The situation in Ukraine is the opposite, Coca-Cola HBC said. "Volume in Ukraine declined by mid-teens in the first quarter of the year, following low single-digit growth in the prior-year quarter. The current socio-economic and political environment is very difficult, severely impacting consumer demand. Against this backdrop, Sparkling beverages was the most resilient category, with Trademark Coca-Cola products declining by high single digits, while Fanta grew by 1%. Overall, we gained volume and value share in Sparkling beverages," the company said.
In Russia, Coca-Cola Hellenic is represented by LLC Coca-Cola ABC Eurasia. It owns factories in the Moscow and Rostov regions and cities of Moscow, St. Petersburg, Oryol, Nizhny Novgorod, Samara, Volzhsky, Yekaterinburg, Novosibirsk, Krasnoyarsk and Vladivostok. Coca-Cola Hellenic in Russia currently has some 13,000 employees.
The company will close the Nidan factory in the Moscow region and Novosibirsk and is consolidating its juice business at Multon facilities.
Coca-Cola HBC boosted sales in Russia 5% last year to 388 million unit cases.
Kh pr me ak
(Our editorial staff can be reached at email@example.com)
(c) 2014 Interfax Information Services