Tesco's newly revamped Finest private-label range wins 22 awards at The Grocer's Own-Label Food and Drink Awards, representing nearly a third of the total awards available

CHESHUNT, England , May 16, 2014 (press release) – Tesco’s newly revamped finest* range has scooped 22 awards at The Grocer’s Own-Label Food and Drink Awards, nearly a third of the total awards available. Overall, the retailer picked up 29 Gold and 21 Silver Awards, more than any other supermarket.

John Scouler, Commerical Director at Tesco said, “We are absolutely delighted to have won so many awards for the quality of our food. Over the last few years we’ve done a huge amount of work to improve our own label products. Our finest* range is now benchmarked against the very best food on the market and these awards show that we’re getting it right. Even more importantly, our customers tell us that they love the new products.”

Awards judge Paul Beresford, MD of Cambridge Market Research, said, “While consumers are turning to discounters for everyday basics, they still seek out treat-worthy but good value purchases. Tesco has clearly found a winning formula for its premium range.”

Research conducted by Cambridge Market Research found that the award-winning finest* products were seen as “new and different” by 67% of consumers, compared with 51% for all other entrants. finest* lines were also considered to be good value, with 14 of the winning lines scoring higher than the category average.

Notes to Editors

For more information on the awards and judging process, visit http://www.thegrocerownlabel.co.uk/page/judging_process.html

A list of the award winning Tesco products are below:

British Cheese - Tesco Finest Wensleydale Terrine with Cranberry & Blueberry - Gold
Cakes, Muffins & Pastries - Tesco Finest Belgium Chocolate Caramel Shortbread - Gold
Cereal & Cereal Bars - Tesco Finest Fruit & Fibre - Gold
Chilled Dips - Tesco Finest Butterbean & Roasted Garlic Houmous - Gold
Chilled & Frozen Meal Accompaniments - Tesco Finest British Chunky Oven Chips made with Maris Piper Potatoes - Gold
Chilled Pates & Spreads - Tesco Finest Rannoch Smoked Duck Pâté - Gold
Chilled Pizza - Tesco Finest Wood Fired Salami Napoli Piccante Pizza - Gold
Coffee & Hot Chocolate - Tesco Finest Fairtrade Guatemalan Roast And Ground Coffee - Gold
Cooking Sauces - Other - Tesco Finest Italian Pomodorini Tomato Sauce - Gold
Crackers - Tesco Salt & Black Pepper Crackers - Gold
Entertaining - Tesco Goats' Cheese Canapé Kit - Gold
Ethnic Chilled Ready Meals - Tesco Breaded Chicken Fillets & Katsu Sauce - Gold
Family Cakes - Tesco Toffee Loaf Cake - Gold
Fish Ready Meals - Tesco Finest Coquille St Jacques Scallops in a Champagne & Bechamel Sauce - Gold
Fishcakes - Tesco Finest Smoked Haddock With Gruyere And Spinach Melt In The Middle Fishcake - Gold
Frozen Desserts - Tesco Finest Scottish Raspberry & Pistachio Semifreddo - Gold
Fruit & Vegetables - Tesco Eat Fresh Sweet Mini Peppers Family Pack - Gold
Ice Cream & Frozen Yogurt - Tesco Frozen Yogurt Mango & Passion Fruit - Gold
Jams, Spreads & Honey - Tesco Finest Salted Caramel Sauce - Gold
Meat Slices - Tesco Finest Spanish Platter - Gold
Meatballs & Burgers - Tesco Finest British Pork Spicy Chorizo Style Burgers - Gold
Premium Pot Desserts - Tesco Finest Heritage Raspberry Panna Cottas - Gold
Ready to Eat Fish - Tesco Finest Sliced Kiln Roasted Scottish Salmon with Roquito Peppers & Basil - Gold
Sausages - Tesco Finest Pork, Honey & Fennel Sausages - Gold
Savoury Pies - Tesco Finest Slow Cooked Scotch Steak Pie - Gold
Savoury Snacks - Tesco Finest Colossal Cashews - Gold
Sliced Bread - Tesco Finest Sunflower and Pumpkin Seed Cob - Gold
Soft Drinks - Tesco Finest Spanish White Grape & English Elderflower Spritz - Gold
Traditional Chilled Ready Meals - Tesco Chipotle Chilli Pulled Pork - Gold
Bread Accompaniments - Tesco Finest Italian Provolone, Mozzarella and Pecorino Tear and Share - Silver
Chilled Dips - Tesco Finest Beetroot & Horseradish Dip - Silver
Chilled Pates & Spreads - Tesco Smoked Salmon Mustard & Dill Verrines - Silver
Chilled Snacks - Tesco Finest Hand Finished Runny Scotch Eggs - Silver
Chilled Vegetable Dishes - Tesco Finest Stuffed Supersweet Chiquino Peppers - Silver
Entertaining - Tesco Halloumi Cheese Skewers - Silver
Ethnic Chilled Ready Meals - Tesco Finest Chicken Tikka with Jewelled Rice & Lime Relish - Silver
Family Cakes - Tesco Finest Carrot Cake - Silver
Fishcakes - Tesco Finest Thai Prawn Chilli And Lemongrass Fishcake - Silver
Frozen Vegetable Dishes - Tesco Finest Lemon and Asparagus Hollandaise Melt - Silver
Fruit & Vegetables - Tesco Finest British Sweet Emerald Green Tomatoes - Silver
Mayonnaise - Tesco Light Mayonnaise - Silver
Meat Joints - Tesco Finest Norfolk Outdoor Reared Rack of Pork with Stuffing - Silver
Meatballs & Burgers - Tesco Finest British Vintage Cheddar Beef Steak Burgers - Silver
Pot Desserts - Tesco Chocolate Truffle Dessert - Silver
Ready to Eat Fish - Tesco Smoked Salmon Slices with Sweet Chilli - Silver
Savoury Pies - Tesco Finest Steak & Burgundy Pie - Silver
Soft Cheese - Tesco Finest Torta Con Gorgonzola - Silver
Soft Drinks - Tesco Finest Bitter Lemon Mixer - Silver
Tea - Tesco Finest Single Estate Ceylon Lovers Leap Tea Bags - Silver
Wrapped & Coated Fish - Tesco Finest Scottish Salmon Wellington - Silver

For more information please contact the Tesco Press Office on
01992 644645
We are a team of over 530,000 people in 12 markets dedicated to bringing the best value, choice and service to our millions of customers each week. Our core purpose is 'we make what matters better, together'.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.