Taylor Morrison extends relationship with Disneyland Park; alliance began six years ago when homebuilder began project to help create Innoventions Dream Home in Disneyland Park

SCOTTSDALE, Arizona , May 14, 2014 (press release) – Company officials announced today that they would extend a relationship that began more than six years ago when the homebuilder decided to embark on a project to help create the Innoventions Dream Home in Disneyland Park.

Taylor Morrison is embarking on the next phase of its ever-evolving relationship with Innoventions in Disneyland Park.

Company officials announced today that they would extend a relationship that began more than six years ago when the homebuilder decided to embark on a project to help create the Innoventions Dream Home in Disneyland Park.

Leveraging their sponsorship, Taylor Morrison developed a national promotion, the Taylor Morrison Dream Home Giveaway, which saw more than $1,000,000 worth of Taylor Morrison homes given away to deserving families across the country.

“We’re pleased to continue this alliance between two industry leaders,” said Sheryl Palmer, CEO and president of Taylor Morrison. “Disneyland Park is an iconic destination that needs no explanation. Our own brand stresses many of the same values and together we have done great things over the last six years. We plan on continuing that track record of success.”

Palmer said the homebuilder will continue its support of the Innoventions Dream Home while creating awareness for the exhibit through additional marketing programs as the relationship moves forward.

“We’ve seen a tremendous value in our relationship, one that goes beyond a typical marketing agreement,” she said.

As the alliance continues to evolve, Palmer said Taylor Morrison expects to build on what it sees as a lasting relationship with one of the world’s most recognizable brands.

For more information on Taylor Morrison, please visit http://www.taylormorrison.com.

About Taylor Morrison
Headquartered in Scottsdale, Arizona, Taylor Morrison Home Corporation (NYSE: TMHC) operates in the U.S. under the Taylor Morrison and Darling Homes brands and in Canada under the Monarch brand. Taylor Morrison is a builder and developer of single-family detached and attached homes serving a wide array of customers including first-time, move-up, luxury and active adult customers. Taylor Morrison divisions operate in Arizona, California, Colorado, Florida and Texas. Darling Homes serves move-up and luxury homebuyers in Texas. Monarch, Canada's oldest homebuilder builds homes for first-time and move-up buyers in Toronto and Ottawa as well as high rise condominiums in Toronto. For more information about Taylor Morrison, Darling Homes or Monarch, please visit http://www.taylormorrison.com, http://www.darlinghomes.com and http://www.monarchgroup.net.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.