Clif Bar announces Canadian launch of Clif Mojo Fruit & Nut and Clif Mojo Dark Chocolate bars, available in three flavors: coconut almond peanut, dark chocolate almond sea salt, and dark chocolate cherry almond

Nevin Barich

TORONTO , May 13, 2014 (press release) – CLIF MOJO® Fruit & Nut and CLIF MOJO® Dark Chocolate offer a great tasting and nutritious source of energy to help you get the most out of the day

Kitchen crafted with great tasting organic ingredients like almonds, dark chocolate chunks and delicious fruit such as deep red cherries, Clif Bar & Company announced today the launch of CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate in Canada. Thoughtfully made with at least 70 percent organic ingredients, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate deliver a nutritious, convenient and gluten-free snack bar that supports today’s on-the-go lifestyle.

“As a growing number of Canadians are considering foods made with organic ingredients a healthy and more nutritious choice, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate provide a tasty and wholesome snack bar that’s good for you and the planet,” said Kevin Cleary, chief executive officer of Clif Bar & Company. “Our athletes and foodies joined forces in the CLIF Kitchen to make a better snack by carefully selecting and combining high-quality organic ingredients that taste great and are nutritious.”

Canadians see the benefit of nutritious, organic food. A comprehensive 2013 study by the Canada Organic Trade Association revealed strong support for organic foods with 58 percent of all Canadians purchasing organic foods weekly. The national survey also found that over half of the population feel that organic farming is better for a healthy environment; and nearly half of all Canadians consider organic foods a healthier, more nutritious choice.

To date, Clif Bar & Company has purchased more than 425 million pounds – or the equivalent of 192 million kilograms – of organic ingredients, demonstrating the company’s commitment to sourcing organic ingredients for its bars and to sustainability. Like all food from Clif Bar & Company, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate have zero grams trans-fat and no partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives.

CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate are 200 calories or less, low glycemic and a good source of fibre. They come in three delicious flavours:

Coconut Almond Peanut featuring rich and nutty organic peanuts and organic coconut

Dark Chocolate Almond Sea Salt featuring big chunks of organic dark chocolate and organic almonds

Dark Chocolate Cherry Almond featuring big chunks of organic dark chocolate and deep red organic cherries

CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate will be available at major and select retailers across Canada on June 1 (SRP: $1.99).

Follow us on Twitter @clifbar and Instagram @clifbarcompany with #MojoGo. Like us on Facebook at Facebook.com/clifbar. For more information visit the CLIF MOJO webpage.

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks in North America, including CLIF® Bar energy bar, LUNA®, Whole Nutrition Bar for Women®; CLIF Builder’s® protein bar and CLIF CRUNCH®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and the planet. For more information on Clif Bar & Company, please visit www.clifbar.ca.

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