Annie's to launch Snack and Mini Meal Kits beginning in June; Snack Kits to come in three varieties: Almond Butter & Crackers, Hummus & Crackers, and Gluten Free; Mini Meal Kits also available in three varieties

Nevin Barich

BERKELEY, California , May 13, 2014 (press release) – Kids and adults will love Annie's pre-packed kits for school, office, or on-the-go

Today, Annie's (BNNY) introduced a variety of Snack and Mini Meal Kits, combining popular snack and meal items in a shelf-stable, kid and adult-friendly kit. With no artificial flavors, synthetic colors or synthetic preservatives, Annie's Snack and Mini Meal Kits provide a better-for-you alternative to overly processed pre-packed lunch kits.

"For busy parents, it can be a challenge to quickly put together a meal or snack that tastes great, your kids love and you feel good about serving," said Sarah Bird, Chief Mom Officer for Annie's. "At Annie's, healthful and wholesome are not trade-offs for great taste, convenience or portability. Our new Snack and Mini Meal Kits encompass Annie's core belief that real food tastes better."

Available in six varieties and on shelf starting in June 2014, Annie's Snack and Mini Meal Kits offer 6-10g of protein, 3-6g of fiber and one full serving of fruit in each kit. The varieties offered include two gluten-free versions for those with gluten allergies or sensitivities. Annie's new kits are the perfect portable lunch or snack for school, soccer practice, road trips, at your desk or for other activities during the day.

Annie's Snack Kits

Annie's Snack Kits are available in three varieties: Almond Butter & Crackers, Hummus & Crackers, and Gluten Free. The Almond Butter & Crackers Snack Kit contains Justin's® Classic Almond Butter, Annie's Cheddar Squares, Annie's Friends Bunny Grahams, and Annie's Organic Orchard Strawberry Fruit Bites; providing 370 calories, 7g protein and 4g fiber. The Hummus & Crackers Snack Kit contains creamy Wild Garden® Hummus Dip, Annie's Cheddar Squares, Annie's Friends Bunny Grahams and Annie's Organic Orchard Strawberry Fruit Bites; providing 350 calories, 10g protein and 4g fiber. The Gluten Free Snack Kit includes Organic Trail Mix, Annie's Double Chocolate Chip Granola Bar, Annie's Cocoa & Vanilla Bunny Cookies and Annie's Organic Orchard Strawberry Fruit Bites; providing 430 calories, 7g protein and 6g fiber.

Annie's Mini Meal Kits

Annie's Mini Meal Kits are available in three varieties: White Cheddar Mac & Cheese, Real Aged Cheddar Mac & Cheese, and Gluten Free Rice Pasta & Cheddar. The White Cheddar Mac & Cheese Mini Meal Kit includes one Annie's White Cheddar Microwavable Mac & Cheese Cup paired with two Annie's snack favorites, Annie's Friends Bunny Grahams and Annie's Organic Orchard Strawberry Fruit Bites, providing 400 calories, 9g protein and 4g fiber. The Real Aged Cheddar Mac & Cheese Mini Meal Kit includes one Annie's Real Aged Cheddar Microwavable Mac & Cheese Cup paired with two Annie's snack favorites, Annie's Cheddar Bunnies and Annie's Organic Orchard Strawberry Fruit Bites, providing 410 calories, 10g protein and 4g fiber. The Gluten Free Rice Pasta & Cheddar Meal Kit combines Annie's Rice Pasta & Cheddar Microwavable Mac & Cheese Cup, Annie's Cocoa & Vanilla Bunny Cookies, and Annie's Organic Orchard Strawberry Fruit Bites providing 400 calories, 6g protein and 3g fiber.

Pricing & Availability

Part of Made to Matter, handpicked by Target, Annie's Snack and Mini Meal Kits are available exclusively at Target with an SRP of $3.99 per kit.

About Annie's

Annie's, Inc. (BNNY) is a natural and organic food company that offers great-tasting products in large packaged food categories. Annie's products are made without artificial flavors, synthetic colors, and preservatives regularly used in many conventional packaged foods. Additionally, Annie's sources ingredients so as to avoid synthetic growth hormones and genetically modified food ingredients. Today, Annie's offers over 135 products and is present in over 26,500 retail locations in the United States and Canada. Founded in 1989, Annie's is committed to operating in a socially responsible and environmentally sustainable manner. For more information, visit www.annies.com

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