Soft drink manufacturers worldwide need to make sure their product line is original and builds into future trends of less calories and 'more nature', SodaStream executive says

Nevin Barich

Nevin Barich

LONDON , May 12, 2014 (press release) – While the global soft drinks market has been forecast to increase at a compound annual growth rate (CAGR) of 3.5% from 2013-18, to reach a market value of $6.3 billion by 2018*, this strong growth is characterised by the global beverage industry's highly competitive nature. Food ingredients caught up with Yaron Koppel, Chief Innovation & Design Officer at SodaStream who said the critical advice he would offer to manufacturers who want to stay ahead of the competition is to "make sure your line is original and build into the future trend of less calories and more nature".

With increasingly health-conscious customers looking for more natural products that offer more than just refreshment and shy away from products that contribute to growing health concerns, SodaStream have developed a number of ranges to target these consumers. The Diet Range incorporates sweeteners for effective calorie-reduced options and the Sparkling Naturals Range provides a natural soda alternative with no artificial flavours, colours, sweeteners or preservatives.

Cocofina Coconut Water Founder, Jacob Thundil, added that "clean label with a clean conscience‎ is the greatest challenge faced by the beverage industry with regards to ingredients innovations. Today's customers have information available at their fingertips so it makes sense to be upfront and honest with your consumers about what is going into your products".
Jacob and Yaron will be speaking on these strategies at the upcoming Beverage Ingredients Forum held at the Koepelkerk at the Renaissance Hotel, Amsterdam on 10-11 June 2014. This industry meeting place to discuss the latest beverage ingredients trends and innovations already has attendees registered from beverage manufacturers including Britvic, United Soft Drinks, Freedrinks, Pivovarna Union Brewery, Medibel and Highland Spring Group.

Key international speakers including Almarai Company, Hershey Mexico, Arla Foods, Cocofina and many more will be addressing beverage ingredients trends around healthy reformulation, natural and functional. Plus, an in-depth technical stevia seminar will be run by PureCircle after the main forum on 12 June 2014 which also addresses the key trends for natural and calorie-reduced beverages. Held exclusively for beverage manufacturers looking to master the technical application of stevia without the undesirable aftertastes, this is an exciting addition to the highly anticipated Beverage Ingredients Forum.

See more information and register your place at http://www.fi-beverages.com

About Fi Conferences:

Fi Conferences is an extension of Fi Europe Exhibitions, whose world-leading food ingredients event celebrates its 26th year in 2013 and attracts over 24,000 visitors. Fi Conferences runs its popular conferences alongside the exhibition or as standalone events and offers high-level content focussed on the hottest issues facing ingredient suppliers and manufacturers in the F&B ingredients industry today. Fi Conferences provide the information and insights needed by R&D, product development, innovation and marketing professionals at both ingredient suppliers and F&B manufacturers.

* All content is copyrighted by Industry Intelligence, or the original respective author or source. You may not recirculate, redistrubte or publish the analysis and presentation included in the service without Industry Intelligence's prior written consent. Please review our terms of use.

Share:

About Us

We deliver market news & information relevant to your business.

We monitor all your market drivers.

We aggregate, curate, filter and map your specific needs.

We deliver the right information to the right person at the right time.

Our Contacts

1990 S Bundy Dr. Suite #380,
Los Angeles, CA 90025

+1 (310) 553 0008

About Cookies On This Site

We collect data, including through use of cookies and similar technology ("cookies") that enchance the online experience. By clicking "I agree", you agree to our cookies, agree to bound by our Terms of Use, and acknowledge our Privacy Policy. For more information on our data practices and how to exercise your privacy rights, please see our Privacy Policy.