Yogurt market in North America to reach value of US$11.7B by 2019, up from US$7.3B in 2012, according to new report; increase due to growing popularity of Greek yogurt, supported by health and taste factors

Jennifer Nguyen

DUBLIN , May 9, 2014 (press release) – Research and Markets (http://www.researchandmarkets.com/research/ggh3ch/yogurt_market) has announced the addition of the "Yogurt Market - North America Scenario, Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2013 - 2019" report to their offering.

The yogurt market in North America was worth USD 7.3 billion in 2012 and is expected to reach USD 11.7 billion by 2019; growing at a CAGR of 8.2% from 2013 to 2019

The robust growth in yogurt market is attributed to growing popularity of Greek yogurt in North America. The frozen yogurt is gaining popularity in Canada as a dessert. Mexico is expected to be the most attractive market for the period of 2013- 2019 for both the set yogurt and frozen yogurt and it is expected to increase at a substantial single digit growth rate from 2013 to 2019.

Besides healthfulness, taste factor has supported the growth of yogurt market in North America. Currently, yogurt is gaining popularity among all age groups such as kids, youngsters and old age people.

Geographically, the U.S. held the largest share for yogurt in North America. In the U.S., the demand for yogurt is mainly driven by growing health concerns and need for food with high nutritional value. In addition, the U.S. is the largest producer of milk and dairy products with large number of population among other North American countries.

Among the two product types of yogurt, i.e., set yogurt and frozen yogurt; the market for frozen yogurt is expected to grow at a high growth rate as compared to set yogurt. The growth is primarily attributed to the emergence of frozen yogurt as a dessert and its pro-biotic nature which is good for health.

Private label brands are expected to acquire robust market share in North America in the next six years, due to its cost effectiveness. In the U.S., Chobani Inc held the maximum market share in 2013 followed by Groupe Danone S.A. and General Meals. The Ultima Foods Inc. held the maximum share in Canada followed by Groupe Danone S.A. and Parmalat Canada in 2013. In Mexico the yogurt market is lead by Groupe Danone S.A. followed by Sodiaal S.A.

Yogurt Market by Type

The different types of yogurt covered under this research study are defined as follows:

Set yogurt
Frozen yogurt

North America Yogurt Market by Geography

The U.S.
Canada
Mexico

Key Topics Covered:

Chapter 1 Preface

Chapter 2 Executive Summary

Chapter 3 Yogurt - Industry Analysis

Chapter 4 : North America Yogurt Market - Product Segment Analysis

Chapter 5 : North American Set And Frozen Yogurt Market - Regional Analysis

Chapter 6 Company Profiles

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