Stora Enso's Cupforma Ice paperboard combined with PE-Green coating allows for packaging to be made from 100% renewable raw materials, recycled with other fiber-based cartons; Cupforma Ice paperboard suitable for packaging of ice cream, other frozen foods

Elyse Blye

HELSINKI, Finland , May 8, 2014 (press release) – Interpack, 8-14 May 2014 in Düsseldorf, Germany
Stora Enso stand 9B20

Cupforma Ice - a cool new option for ice cream packaging

Don't be square with your ice cream packaging. Cupforma Ice is a new paperboard from Stora Enso for attractive ice cream packages in a range of sizes. The advanced construction of the board provides a lower weight than usual, which helps cut back on raw materials and spare the environment. By selecting the sugarcane-based PE-Green coating packages made of Cupforma Ice can be made from 100% renewable raw materials.

While a typical 0.5 l ice cream package is made of 350 g/m2 board, the new Cupforma Ice will make it possible to use 290 g/m2 board without compromising the packaging performance. Such a weight reduction generates savings for all companies throughout the supply chain.

"A round cup shape is a powerful brand builder in the ice cream business as some of the world's leading brands have shown us. Now customers can choose the new Cupforma Ice and make their packages more sustainable. Paperboard cups for ice cream packaging look great and are easy to open and close, unlike plastic containers which often hurt your fingers," says Jaana Keskitalo, Segment Development Manager for fast food at Stora Enso.

Paperboard packages are recyclable. Packages made from Cupforma Ice with PE-Green coating can also be recycled with other fibre-based cartons. The coating is made from sugarcane, which means that none of the raw materials come from fossil sources. Cupforma Ice is also suitable for packaging other frozen foods.

New Cupforma board for microwave

At Interpack 2014, Stora Enso is also introducing a new board grade for microwave-proof cups. Cupforma Natura PP comes with a coating that withstands being heated in the microwave and is therefore suitable for packaging soups and other foods as well as drinks sold in portions, such as cocoa. "Our hectic lifestyle and the food-to-go trend are expanding the market for portioned food products. The recyclable, microwave-proof paper cups provide an environmentally sound packaging option for such products," says Jaana Keskitalo.

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