Print and marketing services provider L+L Companies purchases HP Indigo 10000 Digital Press, saying printer is more efficient for complex variable data products, more profitable for larger, short-run jobs than company's offset presses

Aimee Bellah

PALO ALTO, California , May 8, 2014 (press release) – HP today announced that L+L Companies installed an HP Indigo 10000 Digital Press to offer its customers larger-format, high-quality digital printing with variable data and increased production efficiency.

Building on its 55-year history in traditional printing, San Diego-based L+L Companies is aggressively expanding its digital printing capabilities with its HP Indigo 10000 Digital Press installation and recent digital print service provider (PSP) acquisitions. The company, which also operates an HP Indigo 7600 Digital Press, invested in the press to increase capacity for complex variable data-driven products, while providing customers new oversized application options enabled by the press’ 29-inch format, including short-run booklets and catalogs with folded signatures.

“Customers recognized the added value of personalization enabled by our digital presses as well as the advantage of the larger format provided by our traditional presses, but meeting both specifications was a challenge,” said Joel Green, president of marketing and sales, L+L Companies. “The HP Indigo 10000 Digital Press will help us manufacture highly-personalized commercial print applications in various sizes, allowing us to better serve our customers’ needs and capture new business.”

Increasing efficiency with the HP Indigo 10000 Digital Press

In addition to enhancing its production offerings, L+L Companies seeks to increase production efficiency by transferring its short-run, larger-format work to the HP Indigo 10000 Digital Press. This transition will decrease waste and make-ready time as well as free up capacity for longer runs more suitable for its traditional offset presses.

“When our customers requested larger-dimension, short-run jobs, we had to run the jobs on our offset equipment because of the size, even if it wasn’t very profitable due to make-ready costs,” said Green. “The HP Indigo 10000 Digital Press allows us to transfer this work from the offset presses, making these projects more efficient and cost effective.”

The press will also help L+L Companies manage the steady stream of orders from its more than 100 web-to-print storefronts, providing clients the high-quality work they expect with even faster turnaround times.

“Print providers need to address shorter run lengths, just-in-time production requests and increased versioning to be competitive and help meet customers’ needs,” said Yishai Amir, vice president and general manager, Americas Graphics Solutions Business, HP. “The HP Indigo 10000 Digital Press will offer L+L Companies the opportunity to pursue new jobs that could not be produced on their previous technology while seamlessly connecting their analog and digital capabilities.”

Additional information about HP Indigo digital presses is available at http://www.hp.com/go/indigo. Product videos and updates are available on Twitter at www.twitter.com/hpgraphicarts and on YouTube at www.youtube.com/hpgraphicarts.

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