Unilever USA's Dove brand announces launch of Dove DermaSeries range of skin-care products, developed in conjunction with dermatologists
ENGLEWOOD CLIFFS, New Jersey
May 8, 2014
New Dove DermaSeries Provides Superior Skincare for Symptoms of Extremely Dry Skin
2 Ipsos, independent dermatologist survey, 2013
Women who suffer from the symptoms of extremely dry skin often experience discomfort and self-consciousness, which affects their daily lives. In fact, 72% of women in the U.S. say that their dry skin makes them look less beautiful1. Many have searched for solutions and tried endless products, only to find that they are sticky, fragrant or worse, ineffective. Dove, the global beauty brand, is addressing these concerns with the NEW Dove DermaSeries, a full range of premium cleansers and creams that provide superior care for extremely dry, compromised skin. The skincare collection was developed in partnership with dermatologists and is most effective when used as a two-step daily regimen, providing both immediate relief and long-term skin barrier repair with continued use. Dove DermaSeries uniquely combines clinical efficacy with a superior sensory experience to finally provide women with a beautiful product they will enjoy using for their dry and compromised skin.
Dove DermaSeries is the first premium skincare line from the brand and builds upon its heritage in mildness and superior care. This innovative product range created in partnership with dermatologists combines the brand's leading technologies and its commitment to developing the highest quality products that meet women's needs. Dove collaborated with leading dermatologists to leverage their skincare expertise, experience treating severe skin dryness, knowledge of the best ingredients and understanding of patients' specific issues.
The result is a breakthrough product range that both dry skin sufferers and dermatologists can rely on to relieve dry skin symptoms. In fact, nine out of ten dermatologists said they would trust Dove DermaSeries for patients with dry skin2.
One of the partner dermatologists who contributed to the development of the premium Dove DermaSeries line and provided critical insight into understanding extremely dry skin is the renowned Dr. Ranella Hirsch, a Fellow of the American Academy of Dermatology (FAAD). "Dry skin is a pervasive problem that can manifest as redness, itching and uncomfortable tightness," says Dr. Hirsch. "It was such a wonderful opportunity to be able to help create a product line that specifically addresses these core concerns while delivering an exceptional user experience. I'm delighted to partner with Dove on the DermaSeries line and to have these products to recommend to my patients as a beautiful way to alleviate dry skin symptoms."
The elegantly packaged Dove DermaSeries contains clinically-proven ingredients that alleviate the symptoms of dry skin conditions and deliver a beautiful sensorial experience. These ingredients include glycinate, an extremely mild cleanser that provides the gentlest cleanse with a rich, creamy lather and stearic acid, a skin-natural lipid to help replenish moisture lost during cleansing. The creams are lightweight, non-sticky and non-greasy and absorb quickly into skin for an enjoyable experience.
"We are proud of the technology and innovation behind Dove DermaSeries," says Steve Miles, Global SVP at Unilever. "We believe the range offers genuinely superior skin benefits through products that both look and feel beautiful."
Dove is introducing an exclusive, patent-pending breakthrough technology, PPAR Activation Complex that addresses the unique skin care needs of those with extremely dry, compromised skin. The formula found in the Dove DermaSeries creams, combines 12-Hydroxystearic Acid (12-HSA), a fatty acid that works twice as well as stearic acid, glycerin (a potent humectant) and natural emulsifiers to activate PPARs, proteins found in the skin. PPARs and 12-HSA work within the deepest surface layers to help in the formation of better quality skin cells, creating a better quality hydration barrier. Thanks to the PPAR Activation Complex, the DermaSeries creams moisturize better than leading prescription creams.
"Dry skin sufferers are often very familiar with product ingredients. They actively seek out cleansers and creams that will alleviate symptoms while truly caring for their sensitive skin without irritating it," says Beth Pearson, Unilever Research & Development Scientist. "We have used the most caring ingredients to formulate Dove DermaSeries to ensure the most gentle cleansing and intense moisturization. Our research has been dedicated towards creating a superior product range with state-of-the-art technology. We developed the proprietary PPAR Activation Complex to create a highly efficacious formula that offers a superior experience through the sensories of the product. We are proud that these products provide superior moisturization to prescription creams and top dermatologist-recommended brands."
The premium Dove DermaSeries skincare collection includes ultra-mild, non-irritating cleansers and intensely rich, hydrating creams that are most effective as an easy-to-use two-step daily regimen. The formulas provide compromised skin with both immediate relief and long-term skin barrier repair with continued use.
Step One: Cleanse - ultra-mild and non-irritating; hypoallergenic; fragrance free; paraben-free; sulfate-free; effectively removes dirt, oil, and make-up without leaving skin feeling tight or dry
Ultra Caring Gentle Cleansing Bar: This moisturizing bar, infused with skin-natural lipids, is specially formulated to provide ultra-mild cleansing for even extremely dry, irritated skin.
Ultra Caring Gentle Body Cleanser: Specially formulated to provide ultra-mild cleansing for extremely dry, delicate and irritated skin. This formula, infused with glycinate (extremely mild cleanser with rich lather), hydrating glycerin and skin-natural lipids, gently cleanses while replenishing skin's natural moisture barrier.
Ultra Caring Gentle Cream Face Cleanser: Non-comedogenic; non-foaming, cream facial cleanser; enriched with skin-natural lipids, is specially formulated to provide ultra-mild cleansing for even extremely dry, delicate and irritated skin.
Step Two: Moisturize - intensely hydrating rich creams, provide quick relief of severe dryness; hypoallergenic; fragrance-free; paraben free; non-irritating; non-sticky, non-greasy, easy-to-spread, fast-absorbing; moisturizes better than leading prescription creams. Users can immediately see the difference in skin and improved quality over time with continued use. Creams work best when applied after using Dove DermaSeries cleansers.
Intense Repairing Body Cream: Provides immediate relief of dryness symptoms, while helping to repair dry and damaged skin over time with continued use. Promotes skin barrier repair through intense moisturization and patent-pending PPAR Activation Complex; clinically proven to penetrate deep into skin helping to establish skin's healthy hydration balance and a more resilient skin barrier.
Intense Repairing Rough Patch Treatment: Emollient rich balm contains PPAR Activation Complex and a blend of natural oils to repair and protect severely dry skin; over time, the balm is clinically proven to re-establish skin's healthy hydration balance and build a more resilient skin barrier. Smoothes and helps repair even the thickest and roughest spots such as on elbows, knees, heels and hands.
Together with the advanced formulation and elegant packaging, Dove DermaSeries delivers a beautiful sensorial experience and is a premium skincare range that women will trust.
Dove DermaSeries will be sold at select retail partners nationwide beginning May 2014. For further information, please visit www.dove.com.
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 190. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 11,000 people in the United States – generating over $8 billion in sales in 2011. For more information, visit www.unileverusa.com.
1 Source: Mintel, 2012
3 AC Nielsen (2010)
2 Ipsos, independent dermatologist survey, 2013