Swedish consumers willing to pay a little bit extra for labeling of milk's origin, survey says
Nevin Barich
May 8, 2014 (Esmerk) – Swedish consumers are willing to pay some extra for labelling of origin of milk, contrary to for most other food products, according to a survey by the University of Lund. 36% said they were not willing to pay anything extra at all for any labelling of origin.
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