Flavored cigars contain same additives found in Jolly Rancher candies and Kool-Aid drink mixes, lending weight to argument that tobacco companies taking aim at US youth, researchers say

Nevin Barich

WASHINGTON , May 7, 2014 (Bloomberg LP) – Flavored cigars, popular with teens as an alternative to cigarettes, contain the same additives found in Jolly Rancher candies and Kool-Aid drink mixes, lending weight to the argument that tobacco companies take aim at youth, researchers said.

Almost every flavor chemical found in tested sweets, including grape and cherry, are used in varying combinations in similarly flavored cigars and dipping tobacco, Portland State University researchers said in a letter posted by the New England Journal of Medicine.

More than 40 percent of middle and high school students who smoke use flavored small cigars, which are similar in size and shape to cigarettes, or use menthol cigarettes, the Centers for Disease Control and Prevention found in a study last year. A 2009 law banned flavored cigarettes except menthol. While the Food and Drug Administration has called flavored cigarettes a “gateway” for teens to become regular smokers, an agency proposal to regulate cigars wouldn’t prohibit flavored ones.

“For kids and youth, the familiar chemical smells of candies and Kool-Aid will in fact be found in what amounts to ‘candy-flavored tobacco,’” Jim Pankow, one of the Portland State University researchers, said in a telephone interview.

Pankow is a chemistry professor who was the first to publish how to measure the amount of a certain form of nicotine delivered by tobacco smoke.

The researchers examined tobacco products including peach Swisher Sweets cigarillos, made by Swisher International Inc., grape Phillies Blunt cigars from Imperial Tobacco Group Plc, cherry cigars from Cheyenne International in addition to Altria Group Inc.’s apple Skoal snuff.

REDUCING ‘HARSHNESS’

“We know from the existing science that flavorings can mask the harshness and taste of tobacco, making them easier to use and more appealing particularly for youth,” Brian King, senior adviser to the CDC’s Office on Smoking and Health, said in a telephone interview. “The fact that these products are available is problematic.”

In cherry products, benzaldehyde proved a popular chemical in Cheyenne cigars, Kraft Foods Group Inc.’s Kool-Aid and Mars Inc.’s Lifesavers. In grape products, methyl anthranilate is prominent in Cheyenne cigars, Phillies Blunts, Kool-Aid and The Hershey Co.’s Jolly Ranchers. Benzaldehyde is also known as artificial almond oil and methyl anthranilate occurs naturally in some grapes, according to the National Center for Biotechnology Information.

Joe Augustus, a spokesman for Swisher, said the small cigars aren’t targeted at children. The Jacksonville, Florida- based company doesn’t advertise to consumers, and he emphasized that states have laws banning sale to minors.

‘SINCE THE INDIANS’

“Flavored tobacco products have been around since the Indians started flavoring their tobacco,” Augustus said in a telephone interview. “We don’t hardly do any consumer advertising. I’m not sure how they’d be targeted at kids.”

The Campaign for Tobacco-Free Kids called flavored cigars “Big Tobacco’s tricks for getting kids hooked on their products” in a blog post in October.

“For all intents and purposes, these products are flavored cigarettes,” King, the CDC adviser, said.

The tax structure differentiates between “little” cigars and large cigars, though only by weight, not size, meaning cigars classified as large and “little” can resemble cigarettes. Large cigars are taxed less heavily, often making them cheaper to purchase.

CIGAR TREND

While cigarette smoking -- the leading preventable cause of death in the U.S. -- continued an 11-year decline in 2011, cigarette-like large cigar smoking tripled in 2011 from 2000, the CDC said. This makes it difficult for FDA’s ban on flavored cigarettes to have an effect on smoking alone, Thomas Glynn, director of cancer science and trends at the American Cancer Society Cancer Action Network, said in a telephone interview.

“I think it’s difficult to show that reduction until all flavorings are gone,” Glynn said. “A kid that would have picked up a cigarette would just get a small cigar.”

Swisher led the little cigar market in the U.S. in 2011, while coming in not far behind Cheyenne in large cigar sales, followed by Imperial Tobacco’s Altadis subsidiary, according to the CDC.

Cheyenne International, based in Grover, North Carolina, converted a “large portion” of its products to large cigars in 2009 and controls almost 20 percent of the large cigar and cigarillo market, selling about 2.5 billion of the products in 2011, according to the CDC.

CHANGING MARKET

The flavorings used by Swisher come from an FDA-approved facility, Augustus said. “Have we introduced new flavors in the last years? Yeah, but that’s what the marketplace has demanded from us,” he said.

Augustus said only a tiny fraction of the cigarette market, as opposed to the cigar and cigarillo market, was for flavored products, making the FDA ban on cigarette flavors other than menthol “a feel-good ban.”

“To compare the two industries is very different, because there were hardly any flavored cigarettes on the market when the FDA imposed their ban,” he said.

An e-mail sent to Jessica Fratarcangelo, a spokeswoman for Cheyenne, wasn’t returned, and a person answering the phone at Cheyenne said Fratarcangelo was out of the office and no one else could comment for the company.

King compared the cigar products to electronic cigarettes that come in flavored versions as well. Lorillard Inc.’s blu eCigs come in flavors including cherry crush, vivid vanilla and pina colada.

The FDA also proposed on April 24 to regulate e-cigarettes and hasn’t yet made a decision on flavored versions. The proposal prohibits cigar and e-cigarette sales to minors. FDA Commissioner Margaret Hamburg has said the agency may consider a flavor ban on cigars and e-cigarettes in a separate proposal.

“This research is more evidence that the FDA needs to move fast to address the problem of tobacco companies from using flavors that appeal to kids in all their products,” Matthew Myers, president of the Campaign for Tobacco-Free Kids, said in an e-mail.

--With assistance from Drew Armstrong in New York.

To contact the reporter on this story: Anna Edney in Washington at aedney@bloomberg.net To contact the editors responsible for this story: Reg Gale at rgale5@bloomberg.net Bruce Rule, Andrew Pollack

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