Long John Silver's announces offer of Long John Silver's Chicken Family Pack for US$10 for limited time; pack includes eight pieces of chicken, choice of family-size side, eight hushpuppies

Nevin Barich

LOUISVILLE, Kentucky , May 5, 2014 (press release) – America’s Favorite Seafood Brand Feeds the Whole Family for $10 with Limited Time Offer

Long John Silver’s, the world’s largest quick service seafood company, has taken the hassle out of dinner time while making it possible to feed the entire family for just $10 with a special offer every member will crave. For a limited time, guests can bring home Long John Silver’s Chicken Family Pack with eight pieces of tender, white-meat, classic-battered chicken, a choice of family-size side, and eight hushpuppies for $10.

“Long John Silver’s is focused on creating meals that showcase the variety of seafood, chicken, tasty sides and desserts on our menu for a great value,” said Marie Zhang, Chief Food Innovation Officer for Long John Silver’s. “We know families want affordable ways to put a great meal on the table, and this limited-time offer gives them that opportunity at a price that can’t be beat.”

Over the past several months, Long John Silver’s has introduced new products and special offers to its menu of seafood, chicken, and tasty sides and desserts that emphasize a commitment to quality and affordability as part of its evolution to become a more contemporary, relevant seafood brand. New offerings include the Ciabatta Jack Fish or Chicken Sandwich and Dippin’ Fish Strips in addition to baked options including cod and shrimp. In February, the company unveiled a multi-pronged campaign encouraging Americans to “Think Fish” and brought back Norway Lobster Bites, a fan-favorite that hadn’t been seen since 2009, just in time for Lent.

“The $10 Chicken Family Pack is one way we are providing a meal with great quality and value to guests seeking a change of taste in the post-Lenten season,” Zhang said. “We continue to encourage America to ‘Think Fish’ and consume more seafood as part of their regular diets, and hope they’ll consider bringing some of our great seafood home with their Chicken Family Pack.”

About Long John Silver’s

Long John Silver’s, America’s largest quick serve seafood chain, was founded in Lexington, KY., in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise service, food innovation and marketing support to approximately 1,250 Long John Silver’s restaurants located throughout the United States and in Asia. For more information, please visit www.ljsilvers.com.

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