Winn-Dixie announces improvements to its Kuddles brand of private-label baby essentials, including improved diaper design, wipes in choice of 10 scents, FDA-approved baby formula

Cindy Allen

JACKSONVILLE, Florida , May 2, 2014 (press release) – Winn-Dixie announces improvements to Kuddles, its line of quality, affordable diapers, formula and baby essentials, available exclusively at Winn-Dixie stores. With its new packaging design and improved diaper line, parents can rest assured that Kuddles will keep their babies smiling, making more time for what matters most.

“There is no need to spend more money or travel farther to get the quality baby essentials you need. We’d like to invite parents to compare Kuddles to the national brands today and see how much they can save,” said Mary Kellmanson, senior vice president of marketing for Winn-Dixie.

Winn-Dixie’s improved Kuddles baby brand line features:

New, softer, snugger drier diapers, with a back waistband for fit and containment and hypoallergenic and fragrance free liners, available in size 1 through size 5, plus training pants;
Alcohol-free baby and kid wipes in 10 assorted scents, including new Soothing Shea Butter, Lavender and Green Tea;
FDA reviewed and approved baby formula with DHA and ARA in five varieties, featuring an innovative scoop that fits into the lid for easy access.

For more information, or to locate the nearest neighborhood Winn-Dixie store, visit www.winn-dixie.com.

About Bi-Lo Holdings

Bi-Lo Holdings, LLC, parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count.1 The company employs nearly 70,000 associates who serve customers in 830 grocery stores and 555 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.1 BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com, www.harveyssupermarkets.com and www.winndixie.com.

1 Based on projections following Delhaize acquisitions of May 31, 2014.

Forward-Looking Statements for Bi-Lo Holdings

This press release includes forward-looking statements about future events, which involve risks and uncertainties. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will,” “could,” “may,” “plan,” “potential,” “likely,” “goal,” “target,” “objective,” “outlook,” “seek” and similar expressions identify forward-looking statements, which generally are not historical in nature.

Forward-looking statements reflect our current expectations, based on currently available information, and are not guarantees of performance. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, these expectations could prove inaccurate as such statements involve risks and uncertainties, many of which are beyond our ability to control or predict. Should one or more of these risks or uncertainties, or other risks or uncertainties not currently known to us or that we currently deem to be immaterial, materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. For these reasons, we caution you against relying on forward-looking statements, which speak only as of the date on which they are made. Except as may be required by applicable law, we undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date on which they are made or to reflect the occurrence of unanticipated events.

Contacts

Winn-Dixie Stores, Inc.
Julianne Roberts, 904-370-6029
Corporate Communications Specialist
media@biloholdings.com

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