Church & Dwight's Nair brand announces launch of new product line featuring Moroccan Argan Oil; product line includes Nair Ultimate Roll-On Wax Moroccan Argan Oil, Nair Sprays Away Moroccan Argan Oil and Nair Shower Power Moroccan Argan Oil
EWING, New Jersey
May 1, 2014
– Only U.S. At-Home Hair Removal Products to Bring Moroccan Argan Oil into the Hair Removal Category
Church & Dwight Co., Inc., the maker of Nair™ depilatories and waxes, announces today the launch of the only at-home hair removal product line infused with 100 percent natural Moroccan Argan Oil. The new product line includes Nair Ultimate Roll-On Wax Moroccan Argan Oil, Nair Sprays Away™ Moroccan Argan Oil and Nair Shower Power™ Moroccan Argan Oil.
"For more than 70 years, we have been enhancing the at-home hair removal experience and empowering women to show off their best selves, while still providing salon-quality products and expert results," said Stacey Feldman, Vice President of Marketing, Nair brand at Church & Dwight, Co., Inc. "Because Moroccan Argan Oil is known for its deep replenishing and moisturizing qualities, it is frequently found in popular hair and skincare products. We are excited to introduce this luxurious ingredient into the hair removal category."
Escape to Morocco
The new line contains 100 percent natural Moroccan Argan Oil, known to offer nutrient-rich and restorative, moisturizing benefits that help support the health and beauty of skin. The line is also infused with orange blossom, which is known to soothe and hydrate skin.
Nair Ultimate Roll-On Wax Moroccan Argan Oil is a unique, specially-formulated resin wax that washes off easily with soap and water, and can remove very short hair at the root. The multi-position applicator allows for precise and easy application for use on the legs, body and bikini line. Simply remove the safety plug and place the whole applicator in the microwave to achieve silky smooth, salon-quality results at-home that last up to 8 weeks*.
Nair Sprays Away™ Moroccan Argan Oil is a convenient spray for precise, no-touch application for use on legs and body. It dissolves hair below the surface of the skin for results that last days longer than shaving. It works even on coarse hair.
Nair Shower Power™ Moroccan Argan Oil is an in-shower depilatory cream that resists runoff in the shower for results that last days longer than shaving. This formula can be used on legs and body and is effective even on coarse hair.
*Individual results may vary.
Nair Offering No-Touch
The introduction of the innovative Nair Sprays Away format includes two varieties, including the Nair Sprays Away™ Moroccan Argan Oil and the Nair Sprays Away™ Brazilian Spa Clay. Both products provide a no-touch application in a traditional depilatory formula. An even layer is sprayed onto dry skin while in the shower or bath tub, for containment, and removed with a damp washcloth.
Nair Sprays Away™ Brazilian Spa Clay joins the existing Brazilian Spa Clay line of products, which are infused with mango butter and Acai berry, known to moisturize the skin, and mineral-rich clay, known to purify the skin.
These new products from the maker of Nair showcase the brand's hair removal expertise and join a vast portfolio of hair removal products for women and men offering advanced delivery systems for smooth skin like never before.
Nair "Where Have Your Legs Taken You?" Contest
To celebrate the availability of the new line of at-home hair removal products, today Nair is also offering women the opportunity to win $10,000 to pursue their passion. From May 1 through June 12, 2014, Nair is inviting women to visit Facebook.com/NairHairRemover and tell us "Where Have Your Legs Have Taken You?" via a photo and 100-word description submission. Ten top entries will be selected by the brand and reposted for Nair Facebook fans to vote.
"Whether she is running a marathon or crossing the stage for her college graduation, we know our customer is going places and we want to turn the spotlight on her as she keeps climbing," explains Feldman. "Our new Facebook page is the perfect avenue to reach and celebrate our fans, and their great legs that continue to take them to the top."
The top story submission with the most likes will be announced on July 7, 2014. Participants will also be rewarded via a weekly sweepstakes. Visit Facebook.com/NairHairRemover for official rules of the contest, which takes place from May 1 – July 7, 2014.
Nair™ has been a trusted brand since its birth during the 1940s. From the beginning, the makers of Nair depilatories have been an innovator, expert and partner in the hair removal category. Starting as a single-formula, single-scent depilatory lotion, Nair has grown into a large portfolio of products serving women and men. As the No.1 depilatory brand on the market, Nair, "Like Never Before," is poised to continue its growth and meet the hair removal needs of all consumers. For more information, log on to www.NairLikeNeverBefore.com and www.Facebook.com/NairHairRemover.