Mega Airless dispensers provide 'performance, precision and protection' for high-viscosity pomegranate-based skincare formulations, says business director; Weleda, Body Shop, other companies select Mega Airless packaging for pomegranate products

Elyse Blye

VILLINGEN-SCHWENNINGEN, Germany , May 1, 2014 (press release) – Mega Airless’ innovative dispensing solutions, which preserve and protect complex formulations that include pomegranate, is helping brands introduce exciting new skin care products.

Recent examples include companies such as Weleda (for its Pomegranate Firming Serum, 30 ml Micro round dispenser and for its Body Lotion, 200 ml Bag In Bottle), Body Shop (Pomegranate Firming Serum, 30 ml Micro round dispenser), Alterra (for Rossmann drug stores, Pomegranate Intensive Serum, 30 ml Micro round) and Arya Laya (Hylaluron Plus Gel with Pomegranate Extract, 50 ml Mezzo dispenser), have selected Mega Airless dispensing solutions for their launches.

Pomegranate’s anti-oxidative effect appeals to makers of skin care products because of their efficacy and consumer appeal. These ingenious new formulations, however, are thicker and contain elements that require the type of superior protection that only the true airless pack can deliver.

The pomegranate plant has been cultivated for thousands of years and was one of the first known medicines, used by ancient Egyptians and Greeks. The plant is reported to deliver antioxidant and antiviral activity, and improves the effectiveness of topical preparations. According to Weleda, its Pomegranate Firming Serum aids the skin’s ability to regenerate and reduce signs of aging, while moisturizing.

Other benefits of pomegranates include enhanced collagen production, sun-damage protection and anti-inflammatory properties.

“Increasingly, skin care leaders incorporate pomegranate in their formulations and these products are proving to be winners with retailers and consumers alike,” said Eric Desmaris, Business Development Director for Mega Airless, the world’s largest all-airless packaging supplier.
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“These high viscosity formulations require the performance, precision and protection that Mega Airless dispensing can provide, as well as visually stunning solutions that stand out on the retail shelf and delight the end-user with every usage,” Desmaris said.

Mega Airless’ German-engineered airless dispensers provide complete neutrality, to protect the formula and extend shelf life. All-plastic design also means recyclability that appeals to customers, retailers and today’s end-users. Mega Airless has 25 years of airless experience and 30 patents, and is renowned for delivering unsurpassed value and performance.

In addition, Mega Airless’ mix-and-match product family allows customization of dispensing solutions and superior return on investment. A full range of decoration techniques and technologies permits the company to create visually appealing packaging that stands out in the retail set.


ABOUT MEGA AIRLESS DISPENSING SOLUTIONS

The company’s all-plastic airless dispensers are designed to protect today’s advanced formulations and natural products for facial and skin care and are engineered for full recyclability in conformation with EcoCert, NaTru, Oko-Test and other international labels – increasingly important in many countries throughout the world.

All Mega Airless dispensers are equipped with the company’s exclusive airless pump that offers unsurpassed neutrality, precise and consistent dosage, optimal product recovery and convenient 360-degree operation. They are designed to handle a wide range of viscosities, including the most demanding new formulations used in today’s creams, gels, lotions and pastes.

The 100 percent plastic airless dispensers are made in one location (mould manufacturing, injection moulding, assembly, decoration), which eliminates complex supply chains and reduces the CO2 impact. In addition, continuous Mega Airless investment in state-of-the-art equipment delivers economic and environmental efficiencies.

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