UK drinks industry on track to meet its target to take 1 billion units of alcohol out of market by end of 2015 by reducing strength of drinks, introducing new ranges of lower-alcohol and lighter-tasting drinks, according to government figures

Nevin Barich

LOS ANGELES , April 29, 2014 (Industry Intelligence Inc.) – According to figures released by the U.K. Department of Health, the U.K. drinks industry is on track to meet its target to take 1 billion units of alcohol out of the market by the end of 2015 by reducing the strength of drinks and introducing new ranges of lower-alcohol and lighter-tasting drinks, Drinks Business Review reported April 29.

The figures show that 1.3 billion fewer units of alcohol were sold between 2011 and 2012, and when only the change in alcohol by volume within product categories is considered, this equates to a reduction of 253 million units of alcohol.

The primary source of this article is Drinks Business Review, London, England, on April 29, 2014. Click here to read the primary source's full version of the article.

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