Rexam's 12-oz. Sleek can 'has been key to our success,' says founder of Kill Cliff-brand sports drinks; company adding new flavor to drink line, originally chose Sleek aluminum cans for durability, portability, recyclability and brand differentiation

Elyse Blye

LONDON , April 29, 2014 (press release) – Just in time for spring, Kill Cliff sports recovery drink has extended its line to include a third delicious flavour: Lemon-Lime.

Available in Rexam 12 oz. Sleek® cans, Kill Cliff’s sports recovery drink formula is a proprietary mix of functional, gluten-free, recovery-supporting ingredients including essential vitamins, enzymes, plant extracts and electrolytes. It is specifically designed to replenish micronutrients and support the body’s inflammation system, integral parts of recovering from strenuous exercise and physical exertion. And like Kill Cliff’s Blood Orange and Pomegranate-Watermelon, Lemon-Lime has just 15 calories, 25mg’s of caffeine and no sugar.

“Rexam has seen our company grow from a start-up with one flavor to a three-flavor freight train and that aluminium can has been key to our success,” said Kill Cliff Founder Todd Ehrlich.

Kill Cliff chose Rexam Sleek cans because of their durability, portability, recyclability and brand differentiation. Aluminum cans are the most sustainable packaging choice in the world, as they are recycled at more than double the rate of any other beverage package.

Rich Grimley, president and CEO, Rexam BCNA commented on Kill Cliff’s expansion. “Our Sleek cans continue to deliver, grabbing consumers’ attention on store shelves with their colorful, reflective graphics, while also providing the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies. This remains the perfect package to help Kill Cliff further strengthen its brand and grow its business.”

Kill Cliff Lemon-Lime is available now at www.KillCliff.com and will hit Vitamin Shoppe stores nationwide later this month, as well as General Nutrition Center (GNC) stores shortly thereafter.

About Kill Cliff

Founded and created by a former Navy SEAL, Kill Cliff® – The Recovery Drink, is a premium sports beverage formulated with quality functional ingredients which aid in recovering from strenuous activity and physical exertion. Kill Cliff is an alternative to everyday beverage choices; no sugar, no artificial colors and no artificial flavors. Packed with essential vitamins, electrolytes, plant extracts and enzymes, Kill Cliff delivers key micronutrients that support the body’s inflammation system and help in converting other nutrients to sugar or energy for the body to thrive.

Available in Blood Orange, Pomegranate-Watermelon and Lemon-Lime flavors, Kill Cliff is sold at Vitamin Shoppe and GNC stores nationwide and select grocery and convenience stores in the Southeast as well as online at KillCliff.com.

Headquartered in Atlanta, the Kill Cliff team includes accomplished military veterans and endurance athletes committed to supporting philanthropic organizations sharing common interests, including The Navy SEAL Foundation, The Red Circle Foundation and Wounded Wear. Test Positive for Awesome®. Visit www.KillCliff.com and follow us on Facebook, Twitter, and Instagram.

For additional information, please contact Chris Olivier at Kill Cliff +1-855-552-5433 or Jennifer Cumbee at Rexam +1-773-399-3035.

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