SodaStream announces appointment of Yoram Evan as Chief Commercial Officer; Evan most recently CEO of Moscow-based department store Tsvetnoy Central Market
AIRPORT CITY, Israel
April 29, 2014
– Yoram Evan appointed Chief Commercial Officer
SodaStream International Ltd. (SODA), the world's leading manufacturer and distributor of home beverage carbonation systems, today announced the appointment of Yoram Evan as Chief Commercial Officer. In this role Yoram will lead and drive the worldwide commercial strategy and P&L execution, reporting directly to Daniel Birnbaum, Chief Executive Officer of SodaStream.
Evan brings a wide range of leadership experience to SodaStream. Most recently, Evan established and served as CEO of Tsvetnoy Central Market, a unique and award-winning Moscow department store, while serving as CFO and board member for RGI International Ltd., a publicly-traded real estate development company specializing in high-end residential and commercial projects in Russia. Prior to that, Evan served as CEO of USA Detergents, a US-based consumer packaged-goods company, where he oversaw the expansion into the US and Canada's Food, Drug and Mass markets and development of licensed product lines with Betty Crocker, Snapple, Brillo and others. Before that, Evan was CFO and VP Operations for Netgrocer.com, a nationwide online supermarket and e-commerce pioneer. Evan began his career as an Economist in Israel's Ministry of Finance.
"We are very excited to welcome Yoram to SodaStream," stated Daniel Birnbaum. "He brings a strong combination of sales, marketing and financial expertise that will help fuel our next phase of global growth. Personally, I look forward to working directly with Yoram to execute our expansion plans as well as having additional time to focus on innovation and partnerships to lead our fast growing category into the mainstream."
SodaStream International Ltd. (SODA) is the world's leading manufacturer and distributor of home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. SodaStream products are available at more than 65,000 retail stores in 45 countries around the world, including approximately 17,000 retail stores in the United States. For more information please visit www.sodastream.com.